Indonesia produces large amounts of rice. However, almost every year, rice imports are still carried out to meet the needs of food stock, and supply in several regions still needs to catch up to demand. The application of rice cultivation technology contributes to increasing the productivity of cultivated rice products with the “Jajar Legowo System” (JLS). The purpose of this study is to compare the income of JLS cultivation and conventional systems (CS). This research applied the descriptive-analytic method from the survey. The purposive method was applied deliberately in determining the location of the study by considering certain objectives. This study uses a simple random sampling techniques to collect samples from 30 JLS and CS farmers. The collected data is first compiled, described, and then analyzed by quantitative research methods, namely, taking a sample from a population using a questionnaire as a data tool. The research results showed that the application of JLS rice cultivation technology significantly increased productivity (13.62%), income (29.88%), efficiency (18.90%), and benefits for rice farmers (8.53%) compared to that CS. Rice cultivation using JLS is appropriate in Indonesia to increase farmers’ income. The application of JLS can improve farmers’ income. This technology is feasible to develop in Indonesia.