Performance of the Cosmetics Industry from the Perspective of Corporate Social Responsibility and Circular Economy: A Cross?Cultural Current Challenges Faced In the Cosmetics Industry

Abstract

The makeup industry is a well-known and fast-progressing industry around the world however; they are from a time facing problems. As makeup industries are evolving there is quite an amount of setback and scandals too that they have to face because of the increasing feminine point of view, changes in mindsets, generation change, discouraging advertisement old strategies, increase in offensiveness, and the most horrified one increasing of chemicals that harm. This irresponsibleness had started to put a publicity burden and lawsuits on their shoulders too. This study adopted a questionnaire with a valid sample size of 93. Through SPSS (Statistical Package for the Social Sciences), the tests for normality, validity, correlation, exploratory factor analysis, and regression analysis were conducted. The study found that the product, placement, branding, physical evidence, perspective from makeup users, and usefulness of the advertising content, all have and negative impact on the makeup industry. The study has validated all the results. We also find that the usefulness of advertising content plays an important moderating role in the relationships between product offerings as destination and make-up society. The makeup industry will benefit from the findings of this study in developing beneficial strategies for the promotion of makeup usage, which can be used in future studies as well.

Financial Technology and Performance of Islamic Vs. Traditional Banks in Pakistan: By Non-Parametric Data Envelopment Analysis (DEA)

“…The quantitative design selected for this study was non-experimental. Experimental designs typically involve applying treatments to measure the impact of one variable on another, with the objective of establishing causal relationships between variables (Khokhar, Devi, et al 2022). A measurable design that does not include treatment is classified as nonexperimental (Gazi et al 2022).…”

The Impact of External Financial Factors on the Effect of Ecological Innovation on Small and Medium-Sized Businesses Performance, Capacity for the Sustainability Economy

“…Since the late 1990s, when ecological issues began to influence supply chain executives and affect their outcomes in either a favorable or unfavorable way, researchers have been studying the interaction between supply chain management and the natural environment of many relatives and the impact of external financial factors (Vachon & Klassen, 2006). Traditional supply chain management focuses on inter-organizational connections involving supplies, manufacturing, retailers, logistics operators, and customers from an operational standpoint and, consequently (Khokhar, Devi, et al, 2022), economic improvement. GSCM will examine these interactions from the perspective of financial outcomes and long-term competitive advantages.…”

The Impact of Gold, Oil Prices, and their Associated Implied Volatilities on Performance of Pakistan’s Stock Market

“…The effects of crude oil prices are intense on economic conditions of countries across the world. As opposed to industrialized economies, emerging and developing economies are directly impacted by changes in crude oil prices, which are directly linked to stock markets (Khokhar, Devi, Siddiqui, & Bhatti, 2022).…”

“…The oil acts as a basic input for different sectors of the economy and the changing oil prices will definitely affect the productions cost and thus the profit margins and future cash flows will change. Secondly, the stock markets are influenced by oil prices through monetary channels or interest and inflation rates (Khokhar et al, 2022).…”

“…It is applied ARDL bound test of con-integration and found negative association between oil prices and stock market, Moreover, to find out the leverage effects of gold, oil, dollar rates on volatility of stock market in India, (Aravind, 2018) analyzed daily data from first month of 2012 to last month of 2016 and their results confirmed that the stock market performed better than oil market over the studied period of time. In addition, the volatility in stock market of India is influenced by the fluctuations in oil rates and stock prices are affected by crude oil prices (Khokhar et al, 2022). Hung (2020) examined that the time and frequency are not connected between oil markets and stock markets in Hungry, by using econometric models like DCC-GARCH and wavelet coherence analysis.…”