“…Buffering strategies act as safeguards outside the current buyer-supplier relationship by minimising the importance of the resource through product and process (re-) design (Su et al , 2014; Tang, 2006a). The literature supports that the (re-) design of new product, and process should be done simultaneously with supply chain (re-) design such as large quantities of inventories and closed-loop supply chain (Bode et al , 2011; Su et al , 2014) as it improves the operating performance and it can be a source of competitive advantage (Bakås et al , 2015; Ellram et al , 2007). When companies do not explicitly acknowledge and manage supply chain (re-) design as a concurrent activity to product and process (re-) design, they face problems such as delayed product launches, and increased production costs (Ismail and Sharifi, 2006).…”