“…Destination marketers, government authorities, individual businesses and ordinary citizens are all key players (Morrison, 2013;Wang, 2011). Tourists themselves are also core contributors to this image construction process, not only while they engage with the locations they visit (Baerenholdt, Haldrup, Larsen, & Urry, 2004), but also through the process of sharing their experiences (Sigala, Christou, & Gretzel, 2012). Tourists' online photographic posts are arguably worthy of study and research interest because they represent a cutting edge in this shared, image-based communication about visited places (Rakić & Chambers, 2012).…”