Perlindungan Hukum Bagi Konsumen Pengguna Kosmetik Yang Dijual Melalui Media Sosial

Abstract

Legal protection for consumers who use cosmetics sold through social media based on Article 2 of Law No. 8 of 1999 on Consumer Protection states that, consumer protection is held as a joint venture based on five relavan principles while paying attention to the efficacy and usefulness for the parties who must perform the rights and obligations that have been determined. Along with the development of technology offerings through social media selling goods to consumers through the internet network, one of them is cosmetic products. In Article 9 of Law No. 11 of 2008 concerning Information and Electronic Transactions states that every business person must provide clear information related to the products offered. This study aims to find out and explain about legal protection for consumers against the purchase of cosmetic products through social media as well as legal consequences for businesses that have harmed consumers in the purchase of cosmetic products through social media. This research method uses normative juridical research method with statutory approach. The nature of this thesis research is descriptive research using primary legal data in the form of Law No. 8 of 1999 on Consumer Protection and Law No. 11 of 2008 on Information and Electronic Transactions, as well as secondary and tertiary legal data. Based on the results of the study that legal protection for consumers against the purchase of cosmetic products through social media has not been fully fulfilled and protected in accordance with consumer protection laws. This is due to the lack of awareness of businesses towards the fulfillment of consumer rights and obligations in transactions through social media. Thus the legal consequences for businesses that have harmed consumers must pay compensation to consumers. It is expected that businesses should pay proper attention to the rights and obligations of businesses in offering cosmetic products through social media which is basically stipulated in the provisions of consumer protection laws and consumers must also be wiser and careful in buying cosmetic product offerings offered by businesses on social media so that no unwanted things happen to consumers.