Permanent museum collections from alternative classrooms to tourist attractions: Comparative analysis of visits to National Museum of Valjevo's collections in periods from 1951 to 1961 and from 2001 to 2011

Abstract

Apstrakt: Svrha ovog rada je da se sagledaju razlike u strukturi posete stalnim muzejskim postavkama u različitim periodima i da se ukaže na zadatke koje muzeji imaju u savremenom trenutku. Posle uvodnih razmatranja, gde je prezentovana problematika vezana za pitanja vrste muzejske publike i vrste muzejskih programa, centralni deo rada predstavlja prezentacija rezultata analize broja i strukture posetilaca stalnih muzejskih postavki Narodnog muzeja Valjevo u dva perioda koja deli poluvekovno razdoblje: od 1951. do 1961. i od 2001. do 2011. godine, sa kontrolnom, potpunijom analizom posete u 2013. godini. Analiza posete sa početka druge polovine prošlog veka je rađena na osnovu raspoložive arhivske građe, analiza posete u prvoj deceniji 21. veka na osnovu uporednih izveštaja takođe iz arhive muzeja. Kontrolna analiza za 2013. godinu rađena je na osnovu pretrage elektronske baze podataka. Istraživanje je ukazalo na velike razlike u strukturi posetilaca u različitim periodima sa aspekata načina njihovog dolaska (samostalno ili organizovano), mesta porekla (iz okruženja ili sa strane) i starosti, što dodatno ukazuje na razlike u motivima posete i upućuje na zaključak da su stalne muzejske postavke polovinom prošloga veka imale veliki značaj za procese permanentnog obrazovanja i izgradnje identiteta lokalnog stanovništva, dok pola stoleća kasnije težište značaja se pomera ka atrakcijama kulturnog turizma.Ključne reči: muzej, stalna postavka, poseta, publika, obrazovanje, turizam Kategorizacije muzejske publike i programa U nastojanju da odgovore na obaveze koje je pred njih postavilo društvo, muzejske institucije obavljaju širok spektar raznovrsnih aktivnosti, od prikupljanja muzealija, preko njihovog proučavanja i čuvanja, do različitih vidova prezenta-

Pedagogical Potential of Online Museum Learning Resources

“…In the first task, (examination of types of online learning resources), it was determined that out of the total number of museums in Serbia that were initially included in the survey, 90.48% have websites. This result is significant, especially if we consider data from previous research (Krivošejev, 2013), which found that 57.50% of nominally regional museums in Serbia had their own websites, that the average website had only the most basic information, while virtual solutions were almost completely absent. Given the intense social and technological changes, it is logical that our research, conducted eight years later, yields a completely different picture.…”

Destination Branding and Cultural Tourism – Case from Serbia

“…With the possibility of permutations, from the base to the top, the stairs -segments of the audience's pyramid would consist of: city population, tourists, schoolchildren and students, elderly people, special social groups, emigrant groups, people with disabilities, business elites, media professionals, professionals in the field of culture and professional museum activists (Molar, 2000;Dragićević-Šešić & Dragojević 2005;Krivošejev & Bjeljac 2016).…”

“…When it comes to permanent museum exhibitions, besides their significance for an educational mission directed towards the domicile population, these exhibitions can have key importance for tourists to have a better understanding of the nature, history and population of the receptive area, adding value to the attractions of the destination and creating motivation for a tourist visit. (Krivošejev, Bjeljac, 2016). According to their content, special programs may target both locals (lectures, tribunes and presentations to debate issues important for the community) and tourists (concerts, plays, etc.…”

“…Depending on the type of offer, while 20% to 40% of tourists are accidentally motivated / attracted by culture, about 20% of the population belongs to this category regarding cultural events in their residence. These studies indicate that citizens in more significant numbers meet their needs for visiting museums during tourist trips, in their free time when they are relaxed and spend their time in leisure, then during regular working days in their place of permanent residence (Krivošejev & Bjeljac 2016) According to recent data collected for annual statistic reports in 2019 National Museum Valjevo recorded 26.899 visitors. Among them 3.118 were individual visitors, 19.741 were visitors in groups (including schools' excursions and tourists' groups) and 4.310 were other visitors (academics, artists, fellow museologists, journalists, and experts).…”