2020
DOI: 10.32585/ags.v4i2.889
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Persepsi Konsumen Terhadap Pembelian Produk Herbal Di Kabupaten Sukoharjo

Abstract: Produk herbal sebenarnya telah lama dikenal dan digunakan oleh masyarakat luas. Mulai dari jamu tradisional, jamu dalam kemasan, madu, sumplemen, vitamin, hingga berbagai jenis obat-obatan untuk mengobati berbagai macam penyakit. Timbulnya berbagai macam penyakit hingga pandemi Covid-19 ini membuat masyarakat lebih peduli terhadap kesehatan diri sendiri maupun keluarga dan lingkungan sekitarnya. Anjuran Kementerian Kesehatan mengenai memanfaatkan produk herbal di masa pandemi untuk menjaga stamina tubuh semaki… Show more

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Cited by 8 publications
(8 citation statements)
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“…In consideration of government's policy to stay at home during the COV-ID-19 pandemic, the needs for household basics such as water, electricity, gas and even food and medication have greatly changed people's consumption style. A study conducted by Hapsari, Astuti, & Praswati (2020) underpins the previous data by stating that there have been highly significant changes, especially in the community's dietary patterns and also medication according to research conducted by Dewati & Saputro (2020). In the meantime, a study related to the economic growth in the electricity and gas sector has been completed by Widyastuti & Nugroho (2020) and declares that the COVID-19 pandemic had an impact on decreasing prices and production of oil and gas, including the cessation of upstream activities and reduction of refinery activities.…”
Section: Icor During Covid-19 Pandemicmentioning
confidence: 88%
“…In consideration of government's policy to stay at home during the COV-ID-19 pandemic, the needs for household basics such as water, electricity, gas and even food and medication have greatly changed people's consumption style. A study conducted by Hapsari, Astuti, & Praswati (2020) underpins the previous data by stating that there have been highly significant changes, especially in the community's dietary patterns and also medication according to research conducted by Dewati & Saputro (2020). In the meantime, a study related to the economic growth in the electricity and gas sector has been completed by Widyastuti & Nugroho (2020) and declares that the COVID-19 pandemic had an impact on decreasing prices and production of oil and gas, including the cessation of upstream activities and reduction of refinery activities.…”
Section: Icor During Covid-19 Pandemicmentioning
confidence: 88%
“…Seperti dijelaskan dalam penelitian dari (Dewati, 2020) persepsi konsumen terhadap harga produk herbal menunjukkan sebanyak 61% dan 29% responden menyatakan setuju dan sangat setuju. Hal ini menunjukkan bahwa harga produk mempengaruhi keputusan pembelian dalam membeli produk herbal.…”
Section: Hasil Dan Pembahasan Analisis Preferensi Konsumen Terhadap A...unclassified
“…Herbs are medicinal plants grown and cultivated in Indonesia. Herbal medicine is an ingredient or concoction derived from plant, animal, mineral, extract preparations (galenic) or a mixture of these materials that have been used for generations to treat various diseases based on the norms prevailing in society (Dewati & Saputro, 2020). Herbal medicine can be an alternative to increase the immune system during the Covid-19 pandemic (Meilina, Dewi, & Nadia, 2020).…”
Section: Short-answer Question (Questions Number 7 and 11)mentioning
confidence: 99%