2021
DOI: 10.33370/jpw.v23i2.583
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Persepsi Wisatawan Milenial Terhadap Penerapan Smart Tourism di Museum Gedung Sate

Abstract: Kota Bandung merupakan salah satu tujuan wisata yang diminati dengan berbagai ragam jenis sumber daya. Potensi tersebut mendatangkan pangsa pasar wisatawan yang besar. Museum Gedung Sate adalah salah satu daya tarik wisata di Kota Bandung. Penerapan smart tourism di Museum Gedung Sate sukses mendatangkan 150 ribu wisatawan dalam satu tahun sejak diresmikan. Hal tersebut menjadi tantangan dalam upaya meningkatkan kunjungan dan mengembangan potensi museum, terutama di pandangan generasi milenial yang merupakan p… Show more

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Cited by 5 publications
(4 citation statements)
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“…Mahyuni et al, (2020) mentions that millennial tourists have a positive and good perception of natural tourism, such as ecoparks, as a place to enjoy the beautiful natural beauty and fresh air, relieve fatigue, do outdoor sports, and get nice and instagrammable photo spots. Meanwhile, the research on the perceptions of millennial tourists towards Smart Tourism at Gedung Sate Museum states that the external and internal perceptions of millennial tourists are equal in forming positive perceptions of the application of the concept of Smart Tourism at Gedung Sate Museum (Widiyanti et al, 2021).…”
Section: Jed | 38mentioning
confidence: 99%
“…Mahyuni et al, (2020) mentions that millennial tourists have a positive and good perception of natural tourism, such as ecoparks, as a place to enjoy the beautiful natural beauty and fresh air, relieve fatigue, do outdoor sports, and get nice and instagrammable photo spots. Meanwhile, the research on the perceptions of millennial tourists towards Smart Tourism at Gedung Sate Museum states that the external and internal perceptions of millennial tourists are equal in forming positive perceptions of the application of the concept of Smart Tourism at Gedung Sate Museum (Widiyanti et al, 2021).…”
Section: Jed | 38mentioning
confidence: 99%
“…Milenial Muslim memiliki karakter unik yang erat kaitannya dengan latar belakang agamanya. Generasi milenial ini semakin tertarik pada penerapan konsep smart tourism (Widiyanti et al, 2021). Dengan tingginya pertumbuhan platform digital, maka penting untuk mempelajari segmen pasar muslim dimana Indonesia sendiri merupakan negara dengan penduduk muslim terbesar di dunia.…”
Section: Millenial Sebagai Pasar Sasaran Pariwisata Halalunclassified
“…Smart tourism combines the use of information and communication technology to enable visitors to have valuable experiences. Technology maximizes tourist services and plays an important role in all tourist trips [10]. This concept creates an innovative tourist area by facilitating integrated visitor interaction with the surroundings through the convenience and sophistication of technology [11].…”
Section: Introductionmentioning
confidence: 99%