Personal Branding of a Teacher - An Approach Into E-Educational Environment

Abstract

The central character/figure of the learning process is undoubtedly the teacher. A good teacher defines the educational process, being it classical or using modern methodologies. The dynamics of the educational media was potentiated in the last decades by the astonishing evolution of electronic media, which leads to what today we name e-learning. The constant ratio between the educator and the student is maintained but the approach is sometimes dramatically changed. This paper aims to address the educational process in its modern version, in terms of e-learning and marketing. Thus, the educator as a "provider of educational services" reconfirms its crucial role in this market. An approach like this, rid of "clothing" of a strictly social vision (education = social obligation) allows teachers to promote themselves and thus to promote the institute within which they operates. The principle is simple, and it is already used by private institutions of education. The difference consists in the fact that educational institutions are using their teachers notoriety to attract pupils. However, too few institutions are actually involved in building this awareness. The subject discussed in this article is the way in which the teacher builds its awareness teacher, we basically talk about the personal career management. Personal branding is about the practical arrangements by which a teacher builds its own brand which could be “sold” after that to an institution. More than ever the new technologies enable the creation, development and management of a 'teacher brand' with real and solid competitive chances on educational market.