Survival of an organization in an environment increasingly aggressive requires a more constant study of it, followed by careful planning of its activities on the market, accordingly with the organization's mission. In this context, targets and specific modalities for achieving them are expressed by developing and implementing management-marking strategies. Critical economic environment (recession) demands now thoughtful strategic movements, providing a satisfactory market share, constant cash-flow and customer loyalty. The evolution of the Information Technology (IT) allowed for several years the development of IT solutions based on Cloud Computing. The present paper describes how the decision of outsourcing IT using cloud solutions is bounded from benefits in terms of reduced costs for the infrastructure, removes the burden of the infrastructure and networking management for the companies, offers the chance to use multi-tenant applications that are easy to be updated by the application developers and so on.

The responsibility of a company in relation with the consumers translates primarily by addressing and treating them ethically, respecting the rules and principles of moral, legal and deontological. The situation is more delicate when the targeted consumers are children. This paper proposes, starting from the author's constant concern about the problematic of the children as target market, to investigate how the marketing practices in Romania are seen as ethical in relation to the consumer as child. For this purpose, 24 interviews were conducted with parent dyads from diverse urban environments, of medium and large size

The central character/figure of the learning process is undoubtedly the teacher. A good teacher defines the educational process, being it classical or using modern methodologies. The dynamics of the educational media was potentiated in the last decades by the astonishing evolution of electronic media, which leads to what today we name e-learning. The constant ratio between the educator and the student is maintained but the approach is sometimes dramatically changed. This paper aims to address the educational process in its modern version, in terms of e-learning and marketing. Thus, the educator as a "provider of educational services" reconfirms its crucial role in this market. An approach like this, rid of "clothing" of a strictly social vision (education = social obligation) allows teachers to promote themselves and thus to promote the institute within which they operates. The principle is simple, and it is already used by private institutions of education. The difference consists in the fact that educational institutions are using their teachers notoriety to attract pupils. However, too few institutions are actually involved in building this awareness. The subject discussed in this article is the way in which the teacher builds its awareness teacher, we basically talk about the personal career management. Personal branding is about the practical arrangements by which a teacher builds its own brand which could be “sold” after that to an institution. More than ever the new technologies enable the creation, development and management of a 'teacher brand' with real and solid competitive chances on educational market.

Over the last years, technological items and especially IT features, have changed the entire educational universe including university environment. Nowadays teachers and students need more than ever the latest technological news in order to be connected to the more and more dynamic scientific world. In almost entire world, the educational organizations confront difficulties to access latest IT resources due modest budgets. Romanian universities do not break the rules and confront themselves with a lot of managerial and financial problems. In this case, once more, Romanian universities have serious difficulties in IT endowment. One possible solution in this case is cloud computing. The idea behind cloud computing is that the universities do not need to own all the software and hardware necessary to run the educational process. The schools can rent it and pay it per use. The present paper proposes to explain how it is perceived the usage of cloud computing paradigm in Romanian academic environment. In order to study the degree of interest, acceptance and consumption of cloud solutions at academic level, we have conducted 16 depth-interviews with vice-rectors, in the main universitary towns in Romania. For a better picture, we have investigated both humanistic and technological fields. So, the link between the degree of technological education and the degree of IT-ization must be clearly visible. The most important conclusions were not surprising: lack of knowledge about solutions, lack of managerial vision, huge bureaucratic decisional process and despite difficulty to access to highly qualified personnel in this field, less or formal of lack interest for such a solution, even in the form of consultancy services is difficult.