Personal Branding Remaja di Era Digital

Afrilia, Ascharisa Mettasatya

doi:10.29313/mediator.v11i1.3626

Cited by 23 publications

(24 citation statements)

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“…In that story, Gita ends her writing with an invitation and motivation for From this story, not a few followers have agreed with Gita's thoughts [20].…”

Section: Contents Of Results and Discussionmentioning

confidence: 99%

Analysis of Counseling Services and Mental Health Campaign Model Through Social Media

Azmi

2022

JIGC

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Mental health is very influential in the welfare of life both physically and socially. People who are said to be mentally healthy are when they are free from various symptoms of mental illness. Symptoms of mental disorders include depression, fear, anxiety and so on. Mental health disorders can be prevented. Preventive action is by providing knowledge and awareness to the community, one of which is through social media. Mental Health Digital Platform Ibunda.Id campaigns for mental health using social media. This study aims to determine the technique of the Ibunda.Id digital platform in campaigning for mental health to the public through social media. The method used in this research is literature study and observation. This research uses a qualitative case study approach. The results of the discussion found that the ibunda.id Digital Platform in campaigning for mental health applied Collaborative Techniques with various parties and utilized social media including Instagram, Youtube, Facebook, and Websites. A verified Instagram account is one of the techniques for campaigning for mental health through social media using cool and unique content so that information can be easily conveyed clearly and accepted by the public. Mental health campaigned by the Ibunda.Id Digital Platform through social media is quite successful and has a good impact on the community

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“…In that story, Gita ends her writing with an invitation and motivation for From this story, not a few followers have agreed with Gita's thoughts [20].…”

Section: Contents Of Results and Discussionmentioning

confidence: 99%

Analysis of Counseling Services and Mental Health Campaign Model Through Social Media

Azmi

2022

JIGC

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“…Personal branding is becoming a common thing to do. Although personal branding has existed since previous eras, in this digital era, personal branding is becoming a very common thing to do, especially through the internet [9]. Through personal branding, the main things in individuals can be united that involve skills, personality, and character that are wrapped as a strong identity compared to other people's identities.…”

Section: A Christian Identity In Today's Digital Realitymentioning

confidence: 99%

We are God’s Social Media

Simanjuntak¹,

Boiliu²,

Togatorop³

et al. 2022

Proceedings of the International Conference on Theology, Humanities, and Christian Education (ICONTHCE 2021)

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Modern media continues to grow and have an impact on global changes in industrial, cultural, social, religious paradigms and the lives of people. New communication trends such as social media have implications for the disruption of the alienation of the functional role of religion which will most likely result in the loss of religious identity. Judging from the phenomenon above, how does the church reflect its identity as a social media that echoes God's Mission in the digital world? The purpose of this paper is to frame a new paradigm in the church and continue to streamline its mission of spreading the gospel throughout the world in the digital era. This research used descriptive research, with a qualitative approach. The results of the study highlight several factors (1) Reality of the Church as the Epistle of Christ in the Modern World (2) Church embraces digitization in mission. Research Contribution: This research is proposed to help readers present the church's identity in virtual reality in the context of social media as well as embrace social media as a support system for transmitting the message of Christ in the Digital Age.

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“…Sedangkan personal branding melalui Instagram, juga dimanfaatkan Gita Savitri seorang remaja yang memiliki karakter kuat dan khas. Tujuannya adalah untuk membentuk personal brand sebagai remaja yang cerdas, berpikir visioner, asyik, dan hangat (Afrilia, 2018). Selain itu, personal branding melalui Instagram juga dimanfaatkan oleh Tanya Larasati, perempuan milenial, non selebriti dan juga sebagai ibu rumahtangga.…”

Section: Personal Branding Barbie Kumalasari Untuk Meraih Popularitas Melalui Instagramunclassified

Personal Branding Barbie Kumalasari Untuk Meraih Popularitas Melalui Instagram

Rubiyanto¹,

Fildyanti²

2021

wacana

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Kumalasari's personal branding efforts through instagram @barbiekumalasari often get harsh comment, bullying, and negative stigma from followers. In fact, it made her known and gained popularity. The purpose of this study was to analyze the Kumalasari personal brand through content on Instagram account @barbiekumalasari, as a form of personal branding to gain popularity. The author uses qualitative methods with an interpretive paradigm, and an intrinsic case study approach. The results showed that the uploaded content has met the ten guidelines for forming a personal brand, as a form of personal branding put forward by Keller, Parameswaran, and Jacob. Even though the content received positive and negative comments from followers, Kumalasari was able to gain popularity. In fact, she was given the title “Ratu Halu” because she identified herself with a Barbie doll as a form of strong personal brand. The personal brand that is attached to Kumalasari is a unique and different identity in the minds of followers, society, and media, which leads to the creation of popularity. In this study, the authors interpreted the new concept of Kumalasari as a 'Halu Barbie'

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Personal Branding Remaja di Era Digital

Cited by 23 publications

References 0 publications

Analysis of Counseling Services and Mental Health Campaign Model Through Social Media

Analysis of Counseling Services and Mental Health Campaign Model Through Social Media

We are God’s Social Media

Personal Branding Barbie Kumalasari Untuk Meraih Popularitas Melalui Instagram

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