Purwokerto is the capital of Banyumas Regency as a growing and developing small tow. Purwokerto has experienced population transformation in terms of both quantity and quality. Based on statistical data can be seen that the population in the city per year 2014 ranged between 292,782 people with an area of 38.58 KM². The increase of population per year is also increasing along with the number of migrant population. This is an opportunity for business people are no exception to the culinary business. Waroenk Ora Umum is one type of culinary business which is quite rapid growth in the city of Purwokerto. Along with the current milenal era, it is necessary to further explore the marketing strategy of targeted marketing communications. And digital marketing is one strategy that has enough impact to increase the number of consumer culinary business in this era. This study used qualitative research methods. Data collection is done by observation, documentation, and interview. The results show that Waroenk Ora Umum Purwokerto has utilized digital marketing strategy which is also balanced with other marketing strategies.

Branding adalah hal yang umum dilakukan dalam dunia pemasaran. Branding dilakukan untuk membedakan satu produk dengan produk lainnya sehingga memunculkan cirinya yang khas. Seiring berkembangnya konteks branding tersebut, kini branding telah merambah ke banyak lini, termasuk dalam pengembangan diri seseroang. Hal inilah yang kemudian dikenal dengan istilah personal branding. Penelitian ini mengulas tentang analisis personal branding remaja yang direpresentasikan oleh Gita Savitri. Gita Savitri adalah sosok remaja yang digandrungi karena pemikirannya dalam menyikapi hal-hal tentang kehidupan remaja. Salah satu tujuan dilakukannya penelitian ini adalah untuk mengejawantahkan sudut pandang remaja dalam mendefinisikan jati dirinya. Hal ini menjadi niscaya karena eksistensi diri adalah hal mendasar yang pasti ada pada diri seseorang, termasuk remaja. Penelitian ini menggunakan metode deskriptif kualitatif yang didukung delapan konsep utama personal branding Peter Montoya. Hasil penelitian menunjukkan bahwa personal branding Gita Savitri memenuhi kedelapan konsep utama tersebut dan melingkupi tiga elemen utama personal branding, yaitu You, Promise, dan Relationship.

Background: Since new media is developing, it is important to examine new media literacy, especially in the era of 4.0. The government’s public relations also need new media literacy since the government needs to establish a harmonic relationship with the public to achieve sympathy, trust, teamwork, and support in government policy implementation. Purpose: This research aims to evaluate the digital competence of members of government public relations in the Magelang government apparatus forum. Methods: Digital competence is measured by questionnaires of functional and critical prosuming. This research uses a quantitative survey method. The survey includes the assessment of beliefs, opinions, and characteristics by using questionnaires. Questionnaires are used to collect the data by using items of questions for respondents. The research object is the government apparatus in Magelang, while the respondents are government public relations officers. The quantitative method is expected to comprehensively describe digital literacy by government public relations officers in the Magelang government apparatus. Data analysis uses descriptive statistics. Conclusion: Based on data analysis, members of government public relations in the Magelang government apparatus forum agree that they have functional and critical prosuming. Implications: This research implies local government of Magelang to improve new media literacy for local government public relations so the government can achieve the public relations objective of harmonic relationship establishment with the public.

The interaction of each student both in the classroom and in the Taruna Nusantara High School (TN-SMA) dormitory with an Indonesian multicultural background can lead to conflict. One form of conflict is bullying. Bulliying should be avoided if students have effective communication skills. However, before achieving effective communication, it must be known first the level of intercultural sensitivity which is a condition where a person is able to accept the cultural differences that are around him. The purpose of this study was to measure the relationship between the level of intercultural sensitivity and the effectiveness of communication between SMA and TN students. The research method uses quantitative research methods. The correlational research design measures the relationship between intercultural sensitivity and the communication effectiveness of Magelang High School TN students. Data from the research results indicate that there is a relationship between the level of intercultural sensitivity and the effectiveness of communication.