The increasing number of tourist arrivals in Central Java one of them caused by the increasing of tourist visit to Wonosobo regency area which is now more stable to develop alternative tourism destination. Tourist village which is an alternative tourism destination based on the sustainability of nature and culture become one of the mainstay tourist attraction to visit Wonosobo regency. A growing tourist village requires a marketing communications strategy in the digital age aimed at increasing the number of tourist visits effectively and efficiently. enhancement tourist village driven by the Department of tourism and culture Wonosobo using marketing communication mix and AISAS response stages in the faces of marketing challenges in the digital era
The interaction of each student both in the classroom and in the Taruna Nusantara High School (TN-SMA) dormitory with an Indonesian multicultural background can lead to conflict. One form of conflict is bullying. Bulliying should be avoided if students have effective communication skills. However, before achieving effective communication, it must be known first the level of intercultural sensitivity which is a condition where a person is able to accept the cultural differences that are around him. The purpose of this study was to measure the relationship between the level of intercultural sensitivity and the effectiveness of communication between SMA and TN students. The research method uses quantitative research methods. The correlational research design measures the relationship between intercultural sensitivity and the communication effectiveness of Magelang High School TN students. Data from the research results indicate that there is a relationship between the level of intercultural sensitivity and the effectiveness of communication.
Digital marketing is a new way of advertisement that has been in high demand by the public lately. Slowly, people are beginning to abandon conventional marketing methods and switch to digital marketing. But in general, they are self-taught. People who sell online really need digital marketing concepts to increase their understanding. If knowledge increases, marketing success increases. The main obstacle for people to get digital marketing courses is limited time and cost. Many digital marketing courses are offered but at high prices. In this study, we develop the digital marketing learning model that uses mobile technology and feedback learning method. By using this technology, people are expected to be able to increase their knowledge of digital marketing principles at any time at a very affordable cost. In this module, there are four main themes presented interactively, namely think, create, engage, and optimize. We design the mobile content using revised Bloom’s concept that divided into four knowledge domains: factual, conceptual, procedure, and metacognitive. Along the learning process, the students are under monitoring, evaluating, and supervising their teacher. The results of the study show that mobile learning shows very attractive and exciting. The interesting finding in this research that the feedback part of the teaching is the most significant influence on student performance.
Penelitian ini membahas tentang bagaimana pemaknaan followers Instagram @Cindercella pada kampanye stop body shaming Cindercella. Tujuan penelitian ini adalah mengetahui makna yang timbul pada followers Instagram Cindercella mengenai kampanye stop body shaming. Analisa digunakan dengan paradigma kritis dan menggunakan metode Analisis Resepsi milik Stuart Hall. Dalam menganalisis latar belakang informan dalam memaknai pesan kampanye tersebut, peneliti menggunakan Teori uses and gratification. Hasil penelitian ini adalah Cindercella ingin menunjukkan bahwa body shaming berbahaya bagi mental health korbannya. Selain itu Cindercella juga mengajak khalayak untuk selflove dan percaya diri apapun bentuk fisiknya. Pesan kampanye stop body shaming Cindercella diterima oleh masing-masing informan dengan makna yang berbeda. Akhirnya penelitian ini diharapkan dapat dijadikan acuan bagi public relation atau humas dalam melihat persepsi atau pemaknaan sebuah kampanye pada khalayak melalui media sosial.
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