Despite the Chinese Communist Party’s (CCP) emphasis on whole process people’s democracy and democracy with Chinese characteristics, the type of democracy desired by the Chinese people remains debatable. Using two nationwide surveys conducted in 2015 and 2019, this study examines how ordinary Chinese people view democracy during Xi Jinping’s new era. Acknowledging the constraints of conventional methodologies, this study adopts a novel approach that uses automated text analysis to dissect open-ended survey responses about democracy. The results reveal that Chinese citizens primarily associate democracy with freedom of speech, consultation, and minben rather than competitive elections. Furthermore, this study reveals that a higher level of education, more frequent internet usage, and higher household income are positively correlated with a liberal perspective on democracy. This suggests that although the Chinese communist regime may not face immediate pressure to implement open elections, growing support for consultation and freedom may necessitate a greater focus on procedural democracy building by the CCP. By supplementing traditional research methods, this study contributes to a better understanding of China’s regime resilience and its potential future trajectories.