“…Not surprisingly, the VBN model has been employed predominantly within research focusing on pro-environmental behaviors, especially concerning research on climate change (Nilsson, von Borgstede, & Biel, 2004;Sanderson & Curtis, 2016), consumers' decision making in selecting products or services (Jansson, Marell, & Nordlund, 2011;Stern, 1999), and visitors to protected areas (Esfandiar, Dowling, Pearce, & Goh, 2019;van Riper & Kyle, 2014). As of late, the VBN model has been utilized within sustainable tourism research primarily focusing on pro-sustainable tourism behaviors (Han, Hwang, & Lee, 2017;Han, Olya, Cho, & Kim, 2018;Kiatkawsin & Han, 2017;Landon, et al, 2018) and the selection of green lodging options (Choi, Jang, & Kandampully, 2015;Han, 2015;Rahman & Reynolds, 2016).…”