Personal style bloggers: the most popular visual composition principles and themes on instagram

Ramos-Serrano, Marina; Martínez-García, Ángeles

doi:10.15847/obsobs1022016947

Cited by 21 publications

(12 citation statements)

References 5 publications

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“…Early research on fashion blogging, for instance, highlighted how these seemingly “new” voices were eclipsing the work of mainstream journalists as consumer sources of information (Rocamora, 2011), through the expression of fashion, tastes, and “looks” online using “personal narration to capture an audience” (Abidin, 2018, p. 74). This type of content creator shared a particular vision of fashion (Ramos-Serrano & Martínez-García, 2016), presumably turning their passion into an online business (Brydges & Sjöholm, 2018). This is achieved by the promotion of brands “receiving freebies in exchange for shout-outs and mentions, engaged for endorsements and sponsorships” (Abidin, 2018, p. 74).…”

Section: From “Bloggers” To “Influencers”: From Self-representation Tmentioning

confidence: 99%

“You Need At Least One Picture Daily, if Not, You’re Dead”: Content Creators and Platform Evolution in the Social Media Ecology

Arriagada

Ibáñez

2020

Social Media + Society

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Despite extensive literature on content creators’ identities, strategies, and activities, there remains a gap in understanding how the constantly changing platform environment impacts their brand subjectivities. Against this backdrop, our article explores how evolutions in platforms—including constant updates to their affordances—shape the activities and interpretive processes of content creators. Drawing on interviews with 35 Chilean content creators in the field of fashion and lifestyle, along with an analysis of their Instagram images ( N = 165) and stories ( N = 150), we show how creators feel compelled to enact different versions of their brand subjectivities. Our findings show how creators experience platform changes based on three interrelated levels: in the form of communicative styles, as a sense of temporal acceleration, and as a constant negotiation with other actors in the social network through which commercial activities are configured. Thus, when platforms tend to make changes to improve their commercial viability, content creators have to adapt their brand subjectivities and practices across platforms and affordances. In addition to shedding light on the new routines and intensified economic pressures demanded of today’s digital workers, we also reveal how the ideal of creation has been supplanted with intensified competition amid constantly changing technological, social, and commercial ecologies.

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Section: From “Bloggers” To “Influencers”: From Self-representation Tmentioning

confidence: 99%

“You Need At Least One Picture Daily, if Not, You’re Dead”: Content Creators and Platform Evolution in the Social Media Ecology

Arriagada

Ibáñez

2020

Social Media + Society

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“…Over the duration of the study (2010–2018), we were particularly interested in the new media platform of Instagram (founded in 2010) as a resource for understanding and assessing the visual literacy of consumers who chose this emerging platform as a site for communicating Orla Kiely -inspired visual statements. Instagram provides the ideal platform for visual analysis in that it is primarily a visual medium where the sectors of fashion and home decor are responsible for a high proportion of the content (Ramos-Serrano and Martínez-García, 2016). Of course, Instagram is actually multimodal (Walsh, 2006) so that meaning is communicated through the synchronization of both the visual and the textual, as captured in the hashtag.…”

Section: Methodsmentioning

confidence: 99%

Visual literacy in consumption: consumers, brand aesthetics and the curated self

Lynch

Patterson

Bheacháin

2020

EJM

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Purpose This paper aims to consider the visual literacy mobilized by consumers in their use of brand aesthetics to construct and communicate a curated self. Design/methodology/approach The research surveyed a range of visual material from Instagram. Specifically, the goal was to use “compositional interpretation”, an approach to visual analysis that is not methodologically explicit but which, in itself, draws upon the visual literacy of the researcher to provide a descriptive analysis of the formal visual quality of images as distinct from their symbolic resonances. The research also incorporates 10 phenomenological-type interviews with consumers. Consistent with a phenomenological approach, informants were selected because they have “lived” the experience under investigation, in this case requiring them to be keen consumers of the Orla Kiely brand. Findings Findings indicate that consumers deploy their visual literacy in strategic visualization (imaginatively planning and coordinating artifacts with other objects in their collection, positioning and using them as part of an overall visual repertoire), composition (becoming active producers of images) and emergent design (turning design objects into display pieces, repurposing design objects or simply borrowing brand aesthetics to create designed objects of their own). Research limitations/implications This research has implications for the understanding of visual literacy within consumer culture. Engaging comprehensively with the visual compositions of consumers, this research moves beyond brand symbolism, semiotics or concepts of social status to examine the self-conscious creation of a curated self. The achievement of such a curated self depends on visual literacy and the deployment of abstract design language by consumers in the pursuit of both aesthetic satisfaction and social communication. Practical implications This research has implications for brand designers and managers in terms of how they might control or manage the use of brand aesthetics by consumers. Originality/value To date, there has been very little consumer research that explores the nature of visual literacy and even less that offers an empirical investigation of this concept within the context of brand aesthetics. The research moves beyond brand symbolism, semiotics and social status to consider the deployment of abstract visual language in communicating the curated self.

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“…En cambio, son menos numerosos los trabajos que pongan el foco en otras facetas, bien relacionadas con el emisor del mensaje -algunos estudios se han detenido en las estrategias de marcas de lujo (Pérez-Curiel y Sanz-Marcos, 2019; Silva Roble, 2014) -, bien sobre el contenido de la imagen y la fotografía. Un trabajo que específicamente analizó la composición visual de las publicaciones de los bloggers es el de las investigadoras Ramos-Serrano y Martínez-García (2016), que determinaron que el encuadre amplio y el uso de colores cálidos eran, entre otros, rasgos predominantes en este tipo de comunicaciones.…”

Section: Metodologíaunclassified

La influencia de Instagram en la fotografía de moda: discursos profesionales sobre sus efectos

Campos

Jiménez

2020

Redmarka Rev Mark Apl

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Fenómenos como la aparición de Instagram y el avance de la tecnología han favorecido una democratización de la fotografía, en un mundo cada vez más visual. En este entorno, el papel de los fotógrafos profesionales requiere constante actualización, pues se impregna de tendencias que se exploran en las redes sociales hasta ser mayoritariamente aceptadas y demandadas por los usuarios. Instagram es, además, un foro en el que la industria de la moda, por su naturaleza visual, tiene un peso muy relevante. En este trabajo se indaga sobre las percepciones de los profesionales de la fotografía de moda acerca de la influencia de Instagram en su trabajo. Para ello, se recurre a una metodología cualitativa, la entrevista semiestructurada, a diez expertos con trayectoria contrastada en la profesión. Los resultados apuntan hacia algunos estilos muy marcados, como el predominio de los colores cálidos y la escenografía exterior, además de la hegemonía del formato vertical. Sin embargo, en líneas generales, los profesionales conservan sus propios cánones y estilo, sacando partido a la red, principalmente, para difundir su trabajo.

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Personal style bloggers: the most popular visual composition principles and themes on instagram

Cited by 21 publications

References 5 publications

“You Need At Least One Picture Daily, if Not, You’re Dead”: Content Creators and Platform Evolution in the Social Media Ecology

“You Need At Least One Picture Daily, if Not, You’re Dead”: Content Creators and Platform Evolution in the Social Media Ecology

Visual literacy in consumption: consumers, brand aesthetics and the curated self

La influencia de Instagram en la fotografía de moda: discursos profesionales sobre sus efectos

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