2020
DOI: 10.1027/1015-5759/a000596
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Personality Assessment Through the Situational and Behavioral Features of Instagram Photos

Abstract: Abstract. This study explores whether photos posted on online social networks can be used to assess personality. We have demonstrated that personality is connected to human- and machine-detected situational cues, characteristics, classes, behavior, and affect displayed in Instagram photos. Observations of individual relationships between normal or dark side personality characteristics and situational features of photos give insight into the various aspects of online portrayal of oneself and the person… Show more

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Cited by 15 publications
(18 citation statements)
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“… Kim and Kim (2019) associated Big Five user profiles with color use (on Instagram) and identified complex color relations with agreeableness, gender, loneliness, or extraversion. There are now various studies aiming to correlate photos in social media with personality ( Lay and Ferwerda, 2018 ; Cooper et al, 2020 ; Rodriguez et al, 2021 ) but these reveal little about the features that determine experienced beauty of MPP. Thus, it is still an open question how these kinds of findings can be informative regarding beauty and aesthetic appeal of MPP.…”
Section: The Usermentioning
confidence: 99%
“… Kim and Kim (2019) associated Big Five user profiles with color use (on Instagram) and identified complex color relations with agreeableness, gender, loneliness, or extraversion. There are now various studies aiming to correlate photos in social media with personality ( Lay and Ferwerda, 2018 ; Cooper et al, 2020 ; Rodriguez et al, 2021 ) but these reveal little about the features that determine experienced beauty of MPP. Thus, it is still an open question how these kinds of findings can be informative regarding beauty and aesthetic appeal of MPP.…”
Section: The Usermentioning
confidence: 99%
“…Nowadays, many people focus on, and are successful at, engaging with audiences that extend far beyond their personal friends and family members. With this plethora of information about others widely accessible, social scientists have taken interest in this phenomenon, and use social media platforms to make connections to various aspects of psychology, assess personality (Cooper et al, 2020), and answer questions about who uses social media (Ruths & Pfeffer, 2014;Sigala & Chalkiti, 2015). Among some questions that remain are, who are the people that become successful at engaging audiences through social media?…”
Section: Discussionmentioning
confidence: 99%
“…Surveys will continue to be the dominant method of data collection in personality in the near term, but the increasing adoption of more passive assessment techniques suggests this dominance may not last. Examples of these new methods include digital footprint data collected from social media, electronic health records, and passive sensor data (e.g., Cooper et al, 2020;Harari et al, 2020;Wiernik et al, 2020;Hall & Matz, 2020;Stachl, Au et al, 2020;Tay et al, 2020). These methods may enable the evaluation of new considerations -such as the transmission of covert signals (i.e., information signals that can be accurately transmitted and received by intended INFORMATION THEORY IN PERSONALITY targets but not by unintended targets; Smaldino, Flamson, & McElreath [2018]) -and new challenges (thorough discussions of these are provided by Girard & Cohn [2016] and Harari, Müller, Aung, & Rentfrow [2017]).…”
Section: Next Stepsmentioning
confidence: 99%