Personality Classification Of Social Media Users Based On Type Of Work And Interest In Information

Abstract

Social media is a platform that makes it easier for users to interact and get to know each other because in social media there are profiles, statuses, and user uploads. Therefore, many studies utilize social media because there is much information that can be explored on social media, one of which is research on the personality classification of social media users. However, many studies related to personality classification of social media users have failed due to too many model target classes, which result in low accuracy. In this research, the author uses the Myers-Briggs Type Indicator (MBTI) model, which is focused on only two personality classes, namely "Introvert/Extrovert" and "Sensor/Intuitive" with the features type of work and interest in information which are feature representations of the personality class used to reduce the target class. The best accuracy result is 95.87% after classifying using two personality classes.

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“…At this stage, the management team needs to consider what content is being shared and whom the people involved; (3) Manage, where social media managers consider relevant messages to make it easier to monitor and measure; (4) Engage, where the management team develops strategies to build engagement with the audience, starting from when, how, and how often. Pratama (2020) explained that the emergence of social media has connected everyone to a new digital world without boundaries. However, Nasrullah (2021) argues that although the company manages social media, content is produced and processed by the audience themselves, where the presence of the audience can provide and influence institutional activities, sentiments, and promotion extensions.…”