90 clients rated the meaning of "me," "the ideal student," "my future occupation" and "education" on evaluative scales from the Semantic Differential before and after brief counseling. The clients were placed in high, medium and low groups of 30 each according to degree of similarity in values between the client and his counselor; and the groups were compared for average change in the evaluative meaning of each of the concepts. Differences among the three groups were not significant for "me" and "the ideal student." But the differences for "education" and "my future occupation" suggested a curvilinear relationship with the medium similarity group showing a more positive change in meaning than the high or low groups.