2012
DOI: 10.1007/s11257-011-9110-z
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Personalization and privacy: a survey of privacy risks and remedies in personalization-based systems

Abstract: Personalization technologies offer powerful tools for enhancing the user experience in a wide variety of systems, but at the same time raise new privacy concerns. For example, systems that personalize advertisements according to the physical location of the user or according to the user's friends' search history, introduce new privacy risks that may discourage wide adoption of personalization technologies. This article analyzes the privacy risks associated with several current and prominent personalization tre… Show more

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Cited by 164 publications
(139 citation statements)
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“…However, there are also social risks to the wide deployment of recommenders, from the obvious risks to individual privacy, to more subtle risks to the structure of social relationships (Toch et al 2012). Recommender technology can help ameliorate these risks-but only if deployed thoughtfully.…”
Section: Hidden Dangersmentioning
confidence: 99%
“…However, there are also social risks to the wide deployment of recommenders, from the obvious risks to individual privacy, to more subtle risks to the structure of social relationships (Toch et al 2012). Recommender technology can help ameliorate these risks-but only if deployed thoughtfully.…”
Section: Hidden Dangersmentioning
confidence: 99%
“…or it may ask "Do you support government's decision to increase tax?". Survey participants answer the questions with their own ideas independently, and the responses are often private [44]. Source dependency is not the main issue in these studies [2].…”
Section: Related Workmentioning
confidence: 99%
“…Another challenge is that due to the enormous computation and storage power of search engines, query disambiguation keeps improving, making it problematic for users to reuse the same obfuscation techniques over time. Although research in web search query obfuscation has gained the attention of researchers [1] [2] [3] [4] [5], studies have noted that web search query confidentiality continues to be a difficult problem, mainly due to the monetization of search results by search engines [6] [7].…”
Section: Introductionmentioning
confidence: 99%