Perspectivas sobre o empreendedorismo tecnológico: Da ação empreendedora aos programas de apoio e dinâmica do ecossistema

Abstract

The importance of technology entrepreneurship stems from its growing relevance for economic and social development. Managers, whether in companies, tech parks, or startup-related institutions, entrepreneurs, students, researches, public policymakers, among other agents, have got involved with the process of creating and developing new technology-based ventures. Such a dynamic is, however, complex and full of uncertainties. Further, the current literature is usually focused on a single level of analysis, bringing to the arena debates of interest of one or a few of these agents. This book offers a highly transversal approach, touching the subject from the perspective of diverse agents and stimulating an integrated and non-simplistic discussion, whether for students or experienced practitioners. The book marks the 25-year trajectory of the Núcleo de Tecnologia da Qualidade e da Inovação (Technology Center for Quality and Innovation - NTQI / UFMG). We bring the contribution of more than 20 NTQI collaborators, all of them specialists in Technology Entrepreneurship who made all efforts to combine academic rigor with the objectiveness and didactic to properly support practitioners, students, and researches in their involvement with this intricate and multifaced phenomenon. Therefore, the 18 chapters of this work offer diverse perspectives of technology entrepreneurship: from the entrepreneurial action and thought, processes, and methods for new venture creation, passing through the entrepreneurial ecosystems, tech parks, and the perspective of the incumbent companies. Whether for students or practitioners, a reference for an innovative and integrated discussion.

Análise da aplicação de Roadmapping em ambiente digital como apoio à formulação de estratégia em uma universidade

“…Tal proposta poderia robustecer a literatura e prática voltada ao Roadmapping, inspirando-se em estudos semelhantes realizados em outras áreas no contexto da Inovação e Tecnologia (ex. : BIANCHI; CONFORTO; AMARAL, 2021;SALERNO et al, 2015;SOUZA;MELO FILHO;CHENG, 2020).…”

BM-QFD: an approach to technology entrepreneurship in creating academic spin-offs

“…This tool allows the visualization of the service development process in its initial stages and considers both the customers' requirements during the service provision process and the company's internal requirements (Seyring et al, 2009). Since services are typically intangible, they usually cannot be experienced through prototypes in their conventional sense (Braga et al, 2020). Therefore, Blueprint allows a good understanding of services as a whole process, while QFD, which acts at a preliminary and more internal level of analysis, helps in the definition of the service parameters.…”

“…In the context of this study, it took place mainly through the application of Minimum Viable Products (MVPs). The MVPs not only intended to respond to the service's technical/design questions but also to test the business's fundamental hypotheses as a whole (Blank & Dorf, 2012;Braga et al, 2020;Ries, 2011). Ries (2011) proposed some types of MVP (smoke, "sell before you build", Wizard of Oz, single feature, concierge).…”

“…Additionally, a Blueprint (Figure 3D) was built to represent the management processes designed through the QFD and actually practiced by the service delivery (the concrete concierge MVP). Since pure services are intangible, they cannot be experienced through prototypes in their conventional sense (Braga et al, 2020). Therefore, the Blueprint provided a better understanding of the services, complementing the QFD tables, which supported a preliminary and more internal analysis during the service definition.…”

“…Nascent businesses based on scientific and technological (S&T) knowledge frontier and intended to explore completely new markets (such as those associated with nanomaterials) face high levels of uncertainty, complexity, and unpredictability (Freitas et al, 2011;Lasmar & Freitas, 2020;Millar et al, 2018;Shane, 2004Shane, , 2005. A systematic approach based on combined processes, methods, and tools (hereafter just called "methods") aims to guide entrepreneurs in reducing uncertainties and risks during the new business generation (Souza et al, 2020).…”