By combining first-principles simulations including an on-site Coulomb repulsion term and Boltzmann theory, we demonstrate how the interplay of quantum confinement and epitaxial strain allows to selectively design nand p-type thermoelectric response in (LaNiO3)3/(LaAlO3)1(001) superlattices. In particular, varying strain from −4.9 to +2.9 % tunes the Ni orbital polarization at the interfaces from −6 to +3 %. This is caused by an electron redistribution among Ni 3d x 2 −y 2 -and 3d z 2 -derived quantum well states which respond differently to strain. Owing to this charge transfer, the position of emerging cross-plane transport resonances can be tuned relative to the Fermi energy. Already for moderate values of 1.5 and 2.8 % compressive strain, the cross-plane Seebeck coefficient reaches ∼ −60 and +100 µV/K around room temperature, respectively. This provides a novel mechanism to tailor thermoelectric materials. Finally, we explore the robustness of the proposed concept with respect to oxygen vacancy formation. arXiv:1812.00503v2 [cond-mat.mtrl-sci]