Persuasion/Dissuasion on National Interest Agenda: A Semiotic Analysis of Pakistani Newspaper Cartoons

Waqar, Sajid; Naz, Shahida; Ghani, Mamuna

doi:10.5539/ijel.v10n3p68

Cited by 3 publications

(1 citation statement)

References 8 publications

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“…The results indicated that the selection of certain actions over others in photo representation can generate ideologies. Similarly, the study by (Waqar, Naz, & Ghani, 2020) shed light on the importance of semiotics and discourse analysis in understanding the representation and persuasion of national ‫اإلعالم‬ ‫لبحوث‬ ‫المصرية‬ ‫المجلة‬ -‫العدد‬ 38 ‫يونيو‬ / ‫أبريل‬ ‫الثاني)‬ ‫(الجزء‬ 0208 7 interest agendas in Pakistani newspapers. It targeted to analyze of the semiotics of two Pakistani English newspapers, Dawn, and The Nation, to understand how they depict and persuade national interest agendas.…”

Section: Research Importancementioning

confidence: 96%

تحليل السيميائية البصرية للصور والعاطفة في عناوين الصحف:

عبد العزيز

2023

المجلة المصرية لبحوث الأعلام

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This study investigates the interplay between visual semiotics and sentiment analysis in newspaper coverage of two significant events: Roger Federer's retirement and Queen Elizabeth's death. The research addresses the underexplored area of how visual elements, when combined with sentiment analysis of headlines, contribute to the portrayal of emotions and public sentiment surrounding significant events. While sentiment analysis in headlines has been extensively studied, the role of visual semiotics in shaping sentiment has received limited attention. By employing a qualitative approach that blends visual semiotics and sentiment analysis, this research aims to bridge this gap. The study examines front-page headlines and accompanying photographs from newspapers across various countries during the aftermath of these events. Visual semiotics analysis focuses on compositional elements, colors, shapes, and symbols in the photographs, while sentiment analysis assesses emotional valence in headlines through a lexicon-based approach. This combined methodology offers a comprehensive understanding of how media constructs and conveys emotions. The findings reveal a nuanced relationship between visual semiotics and sentiment in headlines. In Roger Federer's retirement coverage, visual elements like facial expressions, colors, and symbols are employed to evoke nostalgia and honor, aligning with sentiments expressed in the headlines. Similarly, in the Queen Elizabeth's death coverage, the use of black and white, solemn expressions, and symbolic placement reinforce sentiments of mourning and respect.

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Section: Research Importancementioning

confidence: 96%

تحليل السيميائية البصرية للصور والعاطفة في عناوين الصحف:

عبد العزيز

2023

المجلة المصرية لبحوث الأعلام

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Caricatures and Religio-Political Ideology in Pakistani Print Media Discourses

Sajid

Khan

Sumaira

et al. 2021

HSSR

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Purpose of the study: The research intends to decode semiotic discourses of Pakistani English newspaper daily DAWN from 1st October 2020 to 30th November 2020 to know how to word- picture conjunction works to mirror social reality about two Pakistani religiopolitical parties leaders (Jamait-e Islami & Jamait-ul –ulma Islam, (henceforth JI and JUI)). It also attempts to know how politics is done in the name of religion. Methodology: The data for the present study was collected from the Pakistani English newspaper Dawn (daily) and analyzed at linguistic and semiotic levels by employing Hodge & Kress's (1997) research model. Besides, Kruger & Casey's (2000) model was operationalized to analyze focus group discussion data at five levels. It was done to validate researchers' semiotic analysis with general perception. Main Finding: The study finds that highlighting the rhetoric of politics is one of the prominent features of print media semiotic discourses. The heads of religiopolitical parties use different visual and verbal practices to disseminate their political ideologies in the name of religion. The use of word-picture conjunction is a more persuasive technique for ideological investment. Application of the Study: This study is significant for the researchers interested in media studies to know how ideologically loaded visual and verbal practices employed in print media discourses help disseminate ideology in and behind lessons. Novelty/Originality of the study: The study is unique because it has critically decoded written and semiotic discourses of the mentioned Pakistani English newspaper related to the PDM anti-government move. It highlights that visual and verbal practices are more persuasive to propagate desired ideology. To the best of researchers' knowledge, this semiotic data has not been researched through this perspective before.

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Virtual Identity Presiding Social Media World: A Semiotic Analysis of Pakistani Covid-19 Social Activism Photoshoot

Ain,

Quddus

2024

JPR

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The study is exploring virtual identity construction on social media created through social activism photoshoot Covid-19. The framework of the study is semiotic analysis. The social activism photoshoot Covid-19 is taken from Facebook, Twitter, and Instagram. It is a qualitative study applying semiotic analysis to randomly selected photographs. The semiotic analysis of the social activism Covid-19 photoshoot revealed that as icons the images are representing a concept of support and solidarity in Pakistani society whereas an index expresses that government, NGOs, and elite class are equally taking part in social welfare activities and photoshoot is a kind of evidence of such activities. The symbolic representation show both positive and negative aspects of the photoshoot. The positive aspect expresses that the Pakistani government, NGOs, and elite class are standing with poor class in the critical times of coronavirus whereas negative aspects throw light on the hidden agendas. The study finds that virtual identity on social media is created to receive acceptance and application by society and the world. It is quite opposite to the real-world reality where people are reluctant and ignorant.

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Persuasion/Dissuasion on National Interest Agenda: A Semiotic Analysis of Pakistani Newspaper Cartoons

Cited by 3 publications

References 8 publications

تحليل السيميائية البصرية للصور والعاطفة في عناوين الصحف:

تحليل السيميائية البصرية للصور والعاطفة في عناوين الصحف:

Caricatures and Religio-Political Ideology in Pakistani Print Media Discourses

Virtual Identity Presiding Social Media World: A Semiotic Analysis of Pakistani Covid-19 Social Activism Photoshoot

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