Persuasive Communication in the Covid 19 Campaign for Children

Zebua, Winda Dwi Astuti; Rahman, Abdul; Utari, Syifa Astasia; Robbani, Ali Izah

doi:10.24912/jk.v14i1.12513

Cited by 2 publications

(1 citation statement)

References 9 publications

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“…There are at least 63 mining companies listed on the Indonesia Stock Exchange, with 34 of them being coal mining companies (Sari et al, 2019) According to Jordan & Ricardo (2021), campaigns are persuasive methods commonly used in public relations (PR) to achieve the goals of a company or organization. Campaigns are generally conducted to raise public awareness and understanding, promote favorable views or expectations about individual or organizational actions, build strong relationships and representations of groups through intensive contact via long-term communication processes (Zebua et al, 2022) A study on the "influence of plastic diet campaign exposure and environmental damage news on plastic usage behavior" found no significant influence and positive relationship between exposure to plastic diet campaigns and environmental pollution news on respondents' actions or attitudes regarding plastic usage (Primasari & Santosa, 2021). It is described that the campaigns conducted were considered less attractive and lacked creativity in the message.…”

Section: Introductionmentioning

confidence: 99%

Deadly Coal Social Campaign in Environmental Advocacy Efforts for Indigenous Community of Kalimantan

Zebua,

Rahman,

Utari

et al. 2023

j.komun.

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In the midst of the high production of coal to meet the energy needs of society, JATAM strives to carry out a social campaign for environmental advocacy in the indigenous communities of Kalimantan. The purpose of this article is to describe the management of JATAM's deadly coal campaign in advocating for the environmental rights of indigenous communities in Kalimantan due to coal mining activities. A qualitative research approach was chosen to uncover data to address these objectives. The data collection techniques employed were interviews and documentation through online media monitoring. The data analysis technique utilized three stages: data reduction, data presentation, and drawing conclusions. The results obtained indicate that the campaign aims to advocate for the rights of indigenous communities in Kalimantan to have a safe and healthy environment without mining contamination. The primary target audience includes indigenous communities and the government. In its implementation, JATAM engages in discussions and provides writing training for indigenous communities. Furthermore, JATAM collaborates with Greenpeace and other international NGOs to conduct on-the-ground lobbying of government policies through various actions. The targeted communities have shown a change in attitude and behavior, demonstrating acceptance and willingness to learn about the impacts of mining and their rights to life in their indigenous land.

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Section: Introductionmentioning

confidence: 99%