Persuasive language in the subgenre of Persian sales e-mails

Ahangar, Abbas Ali; Dastuyi, Seddigheh Zeynali

doi:10.1016/j.langcom.2016.08.010

Cited by 7 publications

(14 citation statements)

References 7 publications

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“…In addition, the research of Ahangar and Dastuyi [31] provides solutions on the persuasive language that companies use in their communications for user recruitment.…”

Section: Conceptual Framework and Hypothesis Developmentmentioning

confidence: 99%

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The Influence of Social Networks on the Development of Recruitment Actions that Favor User Interface Design and Conversions in Mobile Applications Powered by Linked Data

Palos-Sánchez

Saura

Debasa

2018

Mobile Information Systems

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is study analyzes the most important influence factors in the literature, which have the greatest influence on the conversions obtained in a mobile application powered by linked data. With the study of user interface design and a small user survey (n � 101,053), we studied the influence of social networks, advertising, and promotional and recruitment actions in conversions for mobile applications powered by linked data. e analysis of the users' behavior and their application in the design of the actions to promote and capture constitutes an important part of the current theories of digital marketing. However, this study shows that its results may be contradictory and depend on other factors and circumstances when mobile applications powered by linked data are considered. e predictive value, reached by the developed model, may be useful for professionals and researchers in the field of digital marketing and the user interface design in mobile applications powered by linked data.

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“…In addition, the research of Ahangar and Dastuyi [31] provides solutions on the persuasive language that companies use in their communications for user recruitment.…”

Section: Conceptual Framework and Hypothesis Developmentmentioning

confidence: 99%

“…ey [31] also identify and classify the types of persuasive messages that e-mails must contain and categorize them into ten types of e-mails and thirty-six steps to perform an effective e-mail marketing for recruitment of users by Internet companies.…”

Section: Conceptual Framework and Hypothesis Developmentmentioning

confidence: 99%

The Influence of Social Networks on the Development of Recruitment Actions that Favor User Interface Design and Conversions in Mobile Applications Powered by Linked Data

Palos-Sánchez

Saura

Debasa

2018

Mobile Information Systems

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“…Several articles have been found to use persuasive techniques (Alkhawaldeh, 2021;Romanova & Smirnova, 2019). Investigations have been conducted into emails (Ahangar & Zeynali Dastuyi, 2017), advertisements (Romanova & Smirnova, 2019), social e-commerce settings (Luo et al, 2021), and Instagram adverts. In fact, there is just a few research about persuasive techniques used on food or beverage advertisements on social media especially Instagram posts.…”

Section: Introductionmentioning

confidence: 99%

The Persuasive Techniques of Starbucks and Burger King Advertisements on Instagram Posts

Losi

Bernardo

Sibuea

et al. 2022

IJEAL

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This study aimed to describe the persuasive techniques of Starbucks and Burger King advertisements on Instagram posts. The categories of persuasive techniques were referred to as Lamb's theory (2014). By using the descriptive qualitative method, the researchers collected one hundred data on Starbucks and Burger King advertisements on Instagram posts. Then, the data were analyzed by classifying and interpreting them into correct categories. The result of the study showed that: 1) Fifty data were taken from Starbucks advertisements on Instagram posts by the distribution as follows: 3 data of Alliteration, 3 data of Connotation, 6 data of Colloquial Language, 5 data of Evidence, 4 data of Hyperbole, 9 data of Inclusive Language, 6 data of Imagery, 4 data of Pun, 4 data of Repetition, 4 data of Rhetorical Question and 2 data of Simile, 2) Fifty data were taken from Burger King advertisements on Instagram posts by the distribution as follow: 4 data of Connotation, 4 data of Colloquial Language, 5 data of Evidence, 4 data of Hyperbole, 5 data of Inclusive Language, 6 data of Imagery, 2 data of Metaphor, 3 data of Pun, 5 data of Repetition, 10 data of Rhetorical Question and 2 data of Simile. Starbucks dominantly used Inclusive Language in their advertisements, while Burger King dominantly used Rhetorical questions in their advertisements. Both of them chose different persuasive techniques to represent their products.

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“…This is because advertisements clearly enhance intercultural exchange as well as contribute to modern civilisation (Cheung 2008). Persuasive language has also been the subject of investigation in various genres in different languages, including English, Chinese, and Persian sales emails (Ahangar & Dastuyi 2017, Cheung 2010, English and Arabic earning calls (Crawford Camiciottoli 2011, Suchan 2014, English fundraising letters (Goering et al 2011), English commercial advertisements (Romanova & Smirnova 2019), English online social advertisements (Popova 2018), English media texts (Larina et al 2020), and English argumentative essays (Al-Momani 2014).…”

Section: Introductionmentioning

confidence: 99%

Rhetorical structure and persuasive features of advertising: An intercultural analysis of English and Arabic online advertisements

Khedri

Hasan²,

Kritsis

2022

Russian Journal of Linguistics

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Nowadays, the bulk of e-commerce is carried out in English. At the same time, however, the emergence and growth of Arab e-commerce has attracted attention from e-commerce giants, such as AliBaba and Amazon. Acquiring a deeper understanding of culture-specific advertising practices is thus quickly becoming necessary for digital advertisers and marketers seeking to tap into both English- and Arabic-speaking consumer markets. Despite this, little has been written on online advertising discourse within the particular contexts. To address this, the present study reports on a pragmatic two-level rhetorical analysis of the macro-structure of the sub-genre of online advertisements in English and Arabic and focuses on the identification of the persuasive linguistic features employed to signal constituent moves. Drawing upon Swales’ move-step model of rhetorical analysis, the exploration of a comparable corpus of 100 online advertisements of skin care products per language introduced new layers in the rhetorical organisation of [online] advertisements. The results revealed that English and Arabic advertisements consisted of both common and culture-specific rhetorical moves. The persuasive strategies employed common lexico-grammatical features at syntactic, semantic, and discoursal level, albeit to a different extent. Overall, the results of this study illustrate that online advertisements of skin care products could be considered as a particular sub-genre with context-specific macro- and micro-structures. Through the investigation of the specific datasets, this study expands upon the existing analytical frameworks used for the study of advertising discourse and adds to the intercultural exploration of the rhetorical structures and persuasive strategies used in online advertisements.

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Persuasive language in the subgenre of Persian sales e-mails

Cited by 7 publications

References 7 publications

The Influence of Social Networks on the Development of Recruitment Actions that Favor User Interface Design and Conversions in Mobile Applications Powered by Linked Data

The Influence of Social Networks on the Development of Recruitment Actions that Favor User Interface Design and Conversions in Mobile Applications Powered by Linked Data

The Persuasive Techniques of Starbucks and Burger King Advertisements on Instagram Posts

Rhetorical structure and persuasive features of advertising: An intercultural analysis of English and Arabic online advertisements

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