Pesan Promosi Program Televisi dalam Akun Twitter @netmediatama

Susanti, Santi; Erwina, Wina

doi:10.23917/komuniti.v12i1.9634

Cited by 4 publications

(5 citation statements)

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“…Messages on twitter are referred to as tweets or tweets [46], which are spread by someone using the Twitter platform. In the context of this research, there are various types of message content narrated by the campaign team of each candidate pair in narrating religion symbols or religious symbols in their tweets.…”

Section: Resultsmentioning

confidence: 99%

Engaging in Twitter thematic content analysis to understand the political messages of the Jokowi-Amin and Prabowo-Sandi success teams in the 2019 Indonesian presidential election

Kulau,

Setiawan,

Hastasari

2021

IJCS

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This article discusses religious and religious symbols narrated as political commodities in the 2019 presidential election on the twitter platform. The battle for narratives in the 2019 Indonesian presidential election was colored by the use of these issues on social media, this has led to increased sensitivity between religions and increasing issues of intolerance. For this reason this research has been conducted to investigate the categories of political messages narrated in tweets during the seven months of the 2019 presidential election campaign. Twitter, which was published on 23 September 2018 to 13 April 2019. based on the findings of this study, it shows that the success team of the two candidate pairs in narrating religious symbols and religious symbols is divided into 6 message categories. The message categories are Commodification of Religious Greetings, Clothing as a Religious Symbol, Title as a Religious Symbol, Salat and Nyekar as Political Commodities, An Expression of Gratitude as Political Commodities, House of Worship as a Place for Political Campaign.

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Section: Resultsmentioning

confidence: 99%

Engaging in Twitter thematic content analysis to understand the political messages of the Jokowi-Amin and Prabowo-Sandi success teams in the 2019 Indonesian presidential election

Kulau,

Setiawan,

Hastasari

2021

IJCS

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“…Jumlah followers yang cukup besar sebanyak 8.858 akun merupakan peluang bagi Rempah Karsa untuk mempengaruhi mereka untuk membeli produk yang dihasilkannya, khususnya sirup jamu, sebagai inovasi produk yang dipasarkannya. Oleh karena itu, sejauhmana mereka terdedah pada promosi di @rempahkarsa akan menjadi salah satu penentu efektivitas promosi, sehingga perlu pula dipelajari seperti yang telah dilakukan Kurniasari (2018), Munawaroh (2018) dan Susanti et al (2020). Efektivitas promosi juga tidak hanya ditentukan oleh tingkat keterdedahan terhadap akun @rempahkarsa tetapi dipengaruhi oleh seberapa baik isi yang terkandung dalam promosi tersampaikan (Juliaristanti et al, 2020).…”

Section: Pendahuluanunclassified

“…Merujuk pada Ardianto et al (2014), Munawwaroh (2018), dan Susanti et al (2020) tingkat keterdedahan media dapat diukur berdasarkan frekuensi dan durasi mengakses akun media sosial Instagram. Menurut Surya (2002) penggunaan media sosial dikategorikan menjadi tiga kelompok, yaitu;…”

Section: Keterdedahan Terhadap Media Sosialunclassified

“…Tingkat keterdedahan media merupakan intensitas keadaan khalayak menerima pesan-pesan yang dibagikan melalui suatu media. Intensitas diartikan sebagai waktu yang digunakan dalam mengakses suatu media yang dapat diukur dari frekuensi dan durasi (Horrigan, 2000, Susanti et al, 2020. Tingkat keterdedahan responden perlu diteliti untuk mengukur intensitas usaha responden mengakses akun Instagram @rempahkarsa dalam mencari informasi mengenai produk sirup jamu.…”

Section: Tingkat Keterdedahan Akun Instagram @Rempahkarsaunclassified

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Efektivitas Promosi Produk Olahan Pertanian Sirup Jamu Rempah Karsa melalui Media Sosial Instagram

Maulidina,

Hadiyanto

2023

jor. sains. kom. peng. masy.

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Perkembangan teknologi yang begitu pesat membuat promosi dapat dilakukan melalui media sosial. Salah satu UMKM produk olahan pertanian yang sedang mengembangkan promosinya melalui media sosial Instagram adalah UMKM “Rempah Karsa”. Penelitian ini bertujuan menganalisis efektivitas promosi produk olahan pertanian melalui media sosial Instagram. Produk yang diteliti adalah sirup jamu. Efektivitas promosi pada penelitian ini menggunakan pendekatan model AISAS (Attention, Interest, Search, Action dan Share). Metode yang digunakan adalah metode kuantitatif yang didukung oleh data kualitatif dengan metode wawancara mendalam dan studi literatur. Pemilihan responden dan informan pada penelitian ini menggunakan teknik purposive sampling. Hasil penelitian menunjukkan promosi yang dilakukan oleh Rempah Karsa untuk produk sirup jamu melalui media sosial Instagram efektif untuk menstimulasi perhatian responden, membuat responden tertarik dan mencari informasi mengenai produk sirup jamu.

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“…Social media is influential enough to make it easier for people to interact with each other, and its practical nature and easily accessible to its users (Annisa Senova, 2016). In its development, Twitter is used as a medium for promoting and marketing goods and services produced by individuals and companies (Susanti & Erwina, 2020). In this case, tourism in Aceh province also promotes tourism through social media, one of which is Twitter.…”

Section: Advertising Through Twitter @Wisataacehid and @Acehtourismmentioning

confidence: 99%

Branding Strategy "The Light Of Aceh" Through E-Tourism On Sustainable Tourism Development in Aceh Province

Ulfa¹,

Zaenuri²,

Rahmawati³

et al. 2021

JGPP

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One of the latest strategies in Indonesia in developing tourism is E-Tourism, a digital platform that provides convenience for foreign and domestic tourists. This study aims to determine the Branding Strategy "The Light Of Aceh" through E-Tourism in Sustainable Tourism Development in Aceh Province and its inhibiting factors. The research data comes from primary and secondary data related to the research focus. The data analysis technique used the Nvivo 12 plus analysis using crosstab through the chart and sociogram features. The results showed that the Branding strategy "The Light Of Aceh" through E-Tourism in sustainable tourism development uses 4 strategies, namely POSE (Paid Media, Owned Media, Social Media, and Endorser). Of the four strategies, the highest percentage is through social media digital platforms which are the most strategic in promoting tourism. The inhibiting factor is in terms of human resources that are still minimal, in terms of infrastructure that has not been managed properly in several tourist destinations, and the social conditions of the community are still minimal related to public awareness of managing tourist destination places properly so it is very important to support tourism actors to return or whether or not to Aceh for a tour.

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Pesan Promosi Program Televisi dalam Akun Twitter @netmediatama

Cited by 4 publications

References 0 publications

Engaging in Twitter thematic content analysis to understand the political messages of the Jokowi-Amin and Prabowo-Sandi success teams in the 2019 Indonesian presidential election

Engaging in Twitter thematic content analysis to understand the political messages of the Jokowi-Amin and Prabowo-Sandi success teams in the 2019 Indonesian presidential election

Efektivitas Promosi Produk Olahan Pertanian Sirup Jamu Rempah Karsa melalui Media Sosial Instagram

Branding Strategy "The Light Of Aceh" Through E-Tourism On Sustainable Tourism Development in Aceh Province

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