Pharmaceutical container labels: enhancing preference perceptions with alternative designs and pictorials

Kalsher, Michael J.; Wogalter, Michael S.; Racicot, Bernadette M.

doi:10.1016/0169-8141(95)00033-x

Cited by 68 publications

(44 citation statements)

References 4 publications

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“…These problems include difficulties in opening containers (Atkin et al, 1994;Beckman et al, 2005;Clark, 2002;Donaghy and Wright, 2003;DTI, 1999;Thwaites, 1999), mix-ups between medicines due to similarity in appearance (BMJ, 2003;Cramer, 1998;DH, 2004;Toogood, 2002), problems with reading and understanding labelling and instructions (Bernardini et al, 2001;Bernardini et al, 2000;Braus, 1993;Kalsher et al, 1996;Moisan et al, 2002;Sansgiry et al, 1997) and difficulties remembering key information about their medicine (Kerr et al, 2003). Most studies suggest that problems are commonplace, particularly for older users of medicines.…”

Section: Introductionmentioning

confidence: 97%

Designing packaging to support the safe use of medicines at home

Ward¹,

Buckle²,

Clarkson³

2010

Applied Ergonomics

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In the light of a number of serious incidents in the UK resulting from accidental overdoses of methotrexate, this study investigated how the design of methotrexate packaging can influence patient safety, and aimed to collect evidence to provide a basis for the development of new concepts for revised designs by the pharmaceutical industry. The research found that patients using methotrexate experience a number of difficulties in using their medicines packaging, and as a result, resourcefully adopt a variety of "coping strategies" which may increase the risk of dosing errors. By investigating both the practice of methotrexate users, and the design of the system that supports methotrexate use, additional problems were observed across the healthcare system, meaning that the function of medicines packaging in ensuring safety may be even more critical than first suspected. As a result of this research the National Patient Safety Agency responded with a UK-wide programme of work to improve safety for patients, and continues to work with the pharmaceutical industry to develop more user-friendly packaging and labelling.

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Section: Introductionmentioning

confidence: 97%

Designing packaging to support the safe use of medicines at home

Ward¹,

Buckle²,

Clarkson³

2010

Applied Ergonomics

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“…Adding an illustrative symbol to a medical warning reduces the amount of time it takes to learn the information in the warning [31]. Furthermore, illustrations make warnings more attentiongrabbing and memorable [13,25,28].…”

Section: Illustrationmentioning

confidence: 98%

Improving SSL Warnings

Felt

Ainslie

Reeder

et al. 2015

Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems

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Browsers warn users when the privacy of an SSL/TLS connection might be at risk. An ideal SSL warning would empower users to make informed decisions and, failing that, guide confused users to safety. Unfortunately, users struggle to understand and often disregard real SSL warnings. We report on the task of designing a new SSL warning, with the goal of improving comprehension and adherence.We designed a new SSL warning based on recommendations from warning literature and tested our proposal with microsurveys and a field experiment. We ultimately failed at our goal of a well-understood warning. However, nearly 30% more total users chose to remain safe after seeing our warning. We attribute this success to opinionated design, which promotes safety with visual cues. Subsequently, our proposal was released as the new Google Chrome SSL warning. We raise questions about warning comprehension advice and recommend that other warning designers use opinionated design.

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“…Laughery (2006) argued that symbolic/pictorial messages help attract attention to the warning sign and can increase comprehension of the message. With symbols or graphics, the message can be conveyed quickly even to those who are illiterate, have low reading comprehension, or are unfamiliar with the language (Kalsher, Wolgalter, & Racicot, 1996;Wolgalter, Sojourner, & Brelsford, 1997). Aucote, Miner, and Dahlhaus (2010) used a questionnaire to study the beliefs and attitudes associated with rockfalls from cliffs, and their relationship to warning sign adherence.…”

Section: Introductionmentioning

confidence: 99%