Digital space provides a person with role-playing pluralism and we shall have to evaluate its effect. Digital reality expands the individual's capabilities in his identity formation, "identity as a project" or even a series of projects in which the value assembly point is beyond individual space. In the field of identification is a person registration. The article presents for the first time the virtual identity model with its main characteristics. The virtual identity is associated with the Internet perception as the best pastime. Surfing the internet causes the significant changes in one's personality. Since today it is possible to write on various websites everything that comes to mind, without being embarrassed by the content. Unlimited freedom has changed our everyday life, values, lifestyles and led to new forms of interpersonal relationship deficit. There is a decrease in communication importance in the network and an increase in the Internet animation. In this regard, virtual identity has become one of the most relevant phenomena, and this article is devoted to the analysis of study approaches. The object of this work is the social communication space of the Internet and the virtual identity formed as a result of these communications. The subject is a socio-philosophical analysis of the communicative virtual identity structure and the methodology for studying it.