Just like in business and society, data in research is increasing in volume, velocity and variety, and requires new ways of extracting value from it. Data science (DS)-the systematic extraction of knowledge from data-has been attracting a lot of attention recently [1]. It is argued that data science is leading a new scientific paradigm [2, 3]. Its epistemological assumptions, challenges and opportunities have been discussed in various disciplines [4, 5]. However, there are also questions about whether it is really a new (fourth) paradigm of science or empiricism re-emerging [6], or simply an extension of existing paradigms with new tools and methods for scientific enquiry [7].