Oxidative coupling that can directly convert CH group for chemical transformations is, in theory, an ideal strategy in organic synthesis as it reduces the number of synthetic steps and possible by‐products. Hypervalent iodine reagent has become one of the most promising tools in developing oxidative coupling due to its unique reactivity similar to metal oxidants. We have pioneered the metal‐free oxidative coupling chemistry using the hypervalent iodine reagents, that is, phenyliodine(III) diacetate (PIDA, PhI(OAc)
2
) and bis(trifluoroacetate) (PIFA), in the past decades. As an introduction, we briefly mention the research backgrounds regarding the establishment of their fundamental reactivities with representative achievements in this area.