C−C cross-coupling versus homo-coupling from the Pt(IV) complex [Pt(pbt)Br(CH 2 Ph)(Me) 2 ], 2a (pbt = 2-(2-pyridyl)benzothiazole), was studied experimentally and through density functional theory calculations. The calculations show that from the three competitive C−C reductive eliminations, (A) Me−Me homo-coupling, (B) benzyl−Me cross-coupling (Me trans to N py ), and (C) benzyl−Me cross-coupling (Me trans to N bz ), the Me−Me homo-coupling reaction is preferred over the other two due to the lower energy barrier of the Me−Me vs the benzyl−Me bond formation. The reaction is initiated by a dissociation of the Br − ligand followed by Me−Me homo-coupling from the resulting five-coordinate intermediate. Experimentally, complex 2a undergoes reductive elimination in toluene at 70 °C producing ethane and the Pt(II) complex [Pt(pbt)Br(CH 2 Ph)] 3a in over 99% yield, fully in line with the calculations. 1 H 195 Pt HMBC experiments allowed studying even sub-% products in this study.