In this work, a new g-C3N4-based Z-scheme with γ-Fe2O3 and β-Ag2Se both n-type semiconductors, and graphite to favor electron exchange is presented. The composite material (AgFeCN) was studied by XRD, FTIR, UV-Vis, TEM, XPS, TGA, DSC and TOF-SIMS, and the ability of this photocatalytic system to act as a photoreductant was assessed using crystal violet (CV + ) dye. Solar light driven photoreduction of CV + in the presence of tri-sodium citrate evidenced a synergistic enhancement of the activity of the composite towards reduction, with ~20 times higher conversion rates per unit of surface area than those of g-C3N4. Photo-oxidation experiments under Xe lamp irradiation in the presence of H2O2 also showed that the AgFeCN composite featured a higher activity (~8×) than g-C3N4. This Z-scheme may deserve further study as a photo-reductant to obtain hydrogen or hydrogenated compounds. Moreover, the use of CV + represents a facile procedure that can aid in the selection of new photocatalysts to be used in hydrogen production.