The¯uorescence properties and photoisomerization of trans isomers of 1-(2-naphthyl)-2-(2-benzothiazolyl)ethene (1,2-NBE) and its benzothiazolium cation (1,2-NBEI) have been studied in different solvents. The solvent dependence of the absorption and¯uorescence maxima, specially in case of 1,2-NBEI, re¯ects an intramolecular charge transfer character in the lowest excited singlet state. Both¯uorescence and photoisomerization yields depend on solvent and excitation wavelength. Introduction of a positive charge signi®cantly affects the photophysical and photochemical properties of the investigated compounds. The spectral maxima of 1,2-NBEI are largely red shifted, and the¯uorescence is strongly quenched compared to 1,2-NBE. Also, a reverse thermal isomerization competes with the photochemical reaction. The kinetics of the thermal cis3trans isomerization have been studied, and its mechanism is discussed. In addition, the¯uorescence and photoisomerization quenching by amines and ferrocene has been investigated. The Stern-Volmer quenching constants depend on the structure of the¯uorophore and the ionization potential of the amine as well as on the solvent polarity. The data show that amines quench the¯uorescence more ef®ciently than the photoisomerization, suggesting a contribution from the excited triplet state to the isomerization reaction.