Phygital Innovations for Wine Tourism During the COVID-19 Pandemic: The Case of the Jurançon Wine Cooperative in South West France

Lorey, Thierry; Dosquet, Frédéric; Durrieu, François; Ambaye, M.

doi:10.1007/978-981-19-8277-4_15

Cited by 3 publications

(1 citation statement)

References 64 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Over the past decade, the field of study of wine tourism has expanded to cover a wide range of topics, including the marketing and promotion of wine tourism, its role in regional development, its impact on local communities, its link with sustainability or its social and cultural significance (Kotur, 2023). Among them, the link between this type of tourism and sustainability stands out, given that wine tourism can provide a new source of income, promote environmentally responsible practices, increase the demand for sustainable products and practices, as well as improve the environmental awareness of visitors (Lorey et al , 2023).…”

Section: Wine Tourism and Sustainable Performancementioning

confidence: 99%

The effect of wine tourism on the sustainable performance of Spanish wineries: a structural equation model analysis

Martínez-Falcó,

Marco-Lajara,

Zaragoza-Sáez

et al. 2023

IJWBR

View full text Add to dashboard Cite

Purpose The purpose of this study is to analyze the effect of wine tourism on the economic, social and environmental performance, i.e. the sustainable performance, of Spanish wineries. In addition, age, size and membership in the protected designation of origin are introduced as control variables to increase the precision of the cause-effect relationships analyzed. Design/methodology/approach A conceptual model is proposed, which is tested by means of structural equation modeling based on data from a survey of 202 Spanish wineries. Findings The results indicate the existence of a positive and significant link between wine tourism activities and the three performance typologies analyzed in the Spanish wine context. Originality/value The study contributes to the academic literature on wine tourism in a remarkable way, as, to the best of the authors’ knowledge, there is no previous literature that has addressed the effect of wine tourism on the sustainable performance of Spanish wineries, making the study useful for both academics and wine professionals who are considering the implementation or development of this typology of tourism in their facilities.

show abstract

Section: Wine Tourism and Sustainable Performancementioning

confidence: 99%