The pottery produced from the Rujište deposit in Serbia has been protected under the guidance of UNESCO and the Sector for Intangible Cultural Heritage of Serbia since 2019. A study was conducted to evaluate the mineralogical characteristics of the raw clay from this deposit. This study used various techniques, such as X-ray diffraction (XRD), infrared (IR) spectroscopy, X-ray fluorescence (XRF), and differential thermal analysis (DTA) to characterize the clay. This study found that the clay contained mostly clay minerals (56.3%–41.9%), with illite, smectite, and chlorite as the predominant phases. Other phases identified were quartz, feldspars, carbonates, and iron-bearing minerals (43.8%–58.1%). The chemical analyses revealed a high abundance of silica (>52 wt.%) and alumina (~16 wt.%), with Fe2O3 (~6 wt.%), K2O (~2.8 wt.%), and a similar content of MgO as the main constituents. The physical features that were investigated included the granulometry (clay: ~31%–44%, silt: ~ 26%–23%, and sand: ~ 42%–32%), specific surface area (97 to 107 m2 g−1), cation exchange capacity (12.5–13.7 mmol 100 g−1), and color (yellowish to moderate brown). The preliminary results suggest that most of the raw clay from the Rujište deposit might be suitable for use in traditional pottery manufacture.