“…Actors have agency, or the ability to choose amongst various courses of action, and do so while embedded in systems of thought, belief and ideology -cultures -that profoundly shape their internal conversations and concerns (Archer 2007); entrepreneurial agency, then, is tied to the cultures and structures of particular communities (Vincent et al 2014). Furthermore, digital inequality mirrors offline resource inequality (Ignatow & Robinson 2017), and social positionality affects the realm of digital entrepreneurs: for example, high-tech digital entrepreneurs originate from the highest echelons of the paid earnings distribution, offering numerous advantages, including greater access to financial resources and powerful social networks (Braguinsky et al 2012;Dashti 2010). Broadening our analysis to include structure and culture thus illustrates that digital enterprise pursuits are not purely agential, and that their outcomes and emancipatory potential will be subject to external constraint and enablement.…”