Curved liquid crystal display (LCD) suffers from an issue of uneven brightness among the vertical-alignment LCD panels based on thin glass substrates. In this work, we investigated its origin through optical simulation and successfully realized uniform brilliance for 27-inch curved LCD panels. The optical simulation revealed that the dark areas on the bending sides of the curved LCD panel originated from the reduced azimuth angle of the liquid crystals (LC) next to the ITO trunk. This issue could be resolved by decreasing the pretilt angle of the LC on the color filter side. Through developing pretilt angle tuning technologies, we experimentally verified that the uniform brilliance could be achieved for 27-inch curved LCD panels with 900-mm curvature on thin glass substrates. K E Y W O R D S curved LCD, optical simulation, pretilt angle, uniform brightness