Place branding as the development of thematic city digital era

Sutriadi, Ridwan; Rashad, I; Ramadhan, Afrizal

doi:10.1088/1755-1315/592/1/012032

Cited by 4 publications

(4 citation statements)

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“…Serta identitas yang berkaitan dengan slogan-slogan daerah dalam konteks destinasi pariwisata seperti Stunning Bandung, Colorful Medan, Enjoy Jakarta, Majestic Banyuwangi, atau Explore Makassar. Di era digital, konsep branding kota juga erat kaitannya dengan pengembangan kota tematik (Sutriadi et al, 2020), yaitu dengan memberikan tema-tema pembangunan tertentu terhadap sautau kota. Dalam perspektif ini, Kota Bandung menjadi satu-satunya kota di Indonesia yang menerapkan pendekatan tematik dalam dokumen Rencana Detail Tata Ruang (RDTR) dan Peraturan Zonasi (PZ) dengan adanya pemberian tema pembangunan dalam tujuan penataan ruang di 8 Sub-Wilayah Kota (SWK) yang meliputi travelapolis, aerobiopolis, karyapolis, mediapolis, eksibiopolis, teknopolis, sundapolis, dan sportipolis.…”

Section: Pendahuluanunclassified

Branding Kota, Upaya Terstruktur atau Hanya Gagasan Konseptual: Evaluasi Terhadap Dokumen Perencanaan di Kota Bandung

Barwanto,

Sutriadi

2024

JPWK

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Konsep branding kota menjadi pendekatan yang banyak diterapkan kota-kota untuk meningkatkan daya tarik kota, dan pada prakteknya cenderung lebih berhasil ketika diterapkan dalam kerangka perencanaan. Kota Bandung menjadi satu-satunya kota di Indonesia yang mengambil pendekatan tematik pada dokumen Rencana Detail Tata Ruang (RDTR) Kota Bandung 2015-2035, yang berkaitan erat dengan penerapan konsep branding kota. Meski demikian, masih terdapat ketidakjelasan mengenai sejauh mana konsep branding kota diterapkan dan tercantum dalam dokumen rencana di Kota Bandung. Artikel ini bertujuan untuk mengidentifikasi kehadiran dan menjelaskan konteks dari konsep branding kota pada dokumen rencana di Kota Bandung. Evaluasi terhadap dokumen rencana diperlukan untuk memastikan bahwa penerapan konsep branding kota dilakukan secara terstruktur dan bukan hanya gagasan yang terfragmentasi. Evaluasi dilakukan dengan content analysis terhadap 34 dokumen rencana yang diterbitkan Pemerintah Kota Bandung dan Pemerintah Provinsi Jawa Barat. Hasilnya menunjukkan bahwa kata kunci brand dan branding kota yang ditemukan berkaitan dengan konteks tata kelola perkotaan dan pemasaran program pariwisata. Konteks pengembangan tematik yang ada di RDTR dan menjadi identitas dalam perencanaan ruang kota tidak secara konsisten ditemukan di dalam dokumen rencana Kota Bandung. Di sisi lain, konteks brand dan branding kota yang ditemukan pada dokumen bersifat sebagai kondisi yang perlu dipertimbangkan dalam merumuskan strategi pembangunan serta tidak menunjukkan citra dan identitas yang spesifik. Dapat disimpulkan bahwa meskipun Kota Bandung terindikasi telah mempraktikkan konsep branding kota, tetapi penerapannya belum dilakukan secara terstruktur dan terintegrasi dalam kerangka perencanaan.

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Section: Pendahuluanunclassified

Branding Kota, Upaya Terstruktur atau Hanya Gagasan Konseptual: Evaluasi Terhadap Dokumen Perencanaan di Kota Bandung

Barwanto,

Sutriadi

2024

JPWK

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“…City branding forms a part of place branding, a general concept of the holistic branding process that aims to build value or the quality of reasonableness for the place being promoted as a geographical entity, including nations, regions, cities, destinations and retail centers (Briciu, 2013;Hankinson, 2015;Sutriadi et al, 2020). The term city brand has its own meaning and characteristics that refer to a place, and more specifically, a city.…”

Section: Overview Of City Brandingmentioning

confidence: 99%

Toward contemporary city branding in the digital era: conceptualizing the acceptability of city branding on social media

Ramadhani

Indradjati

2023

OHI

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PurposeThis study aims to propose a conceptual framework for the acceptability of city branding on social media. The conceptual framework of the acceptability of city branding is necessary to achieve a successful city brand in the social media era. It tries to develop the use of social media in city branding practices and its acceptability, especially in the areas of urban planning and development. The study also explores important issues in the use of social media and its acceptability in city branding practices.Design/methodology/approachThis study was initially conducted using a literature review of relevant, recent, and trustworthy scholarly publications (books, journals, reports, and proceedings) about city branding and acceptability from the electronic database by using relevant terms and keywords to find the relevant literature. The next step was to identify the essential variable described in the literature and assess how these are connected to one another. The last step was to create a conceptual framework using the variables that were found and their interrelationships.FindingsSocial media is crucial for determining a successful model of city branding strategy. Incorporating social media in the city branding process may lead to emerging bottom-up forms of influencing the city branding process, creating better-accepted city branding from wider audiences and guaranteeing a long-term successful city brand. The results of this paper indicate that one can utilize social media user-generated content (from residents and visitors), local government-created content, peer interaction, electronic word of mouth (e-WOM), and the engagement and participation medium to understand whether city branding is accepted by stakeholders through nine dimensions of acceptability: knowledge, information diffusion, experience, attachment, congruence, behavioral intention, perceived quality, engagement, and participation.Research limitations/implicationsThis research outcome can be used to evaluate and extend the classical theory of the acceptability of city branding, or even the overall umbrella term of branding, in the digital age. Despite its contribution, this study is not without limitations. The conceptual framework herein is best suited to a branded city with a high social media penetration rate to better represent real-life phenomena in the offline environment; in other contexts, it presents certain reliability concerns regarding its implementation.Social implicationsThe conceptual framework herein is best suited to a branded city with a high social media penetration rate to better represent the real-life phenomena in the offline environment; in other contexts, it presents certain reliability concerns regarding its implementation.Originality/valueThis research highlight some acceptability dimensions of city branding practice and also emphasize social media platform as useful tool to understand people's opinion, attitude and behavior. Combining these two concepts of the acceptability of city branding and the use of social media provides an opportunity to achieve the goals of meaningful, authentic and resilient city branding.

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“…РЕЗУЛЬТАТИ ДОСЛІДЖЕННЯ Категорія бренду повʼязана формуванням позитивного враження про продукт, організацію чи місце розташування (просторова репрезентація). Зазвичай бренди пов'язані з ідентичністю [10]. Відповідне визначення надає перше враження про цінність, обіцяну з точки зору досвіду, який може отримати потенційний користувач і зрештою може заохочувати позитивну поведінку організації.…”

Section: вступunclassified

City branding as a tool for developing the territory competitiveness

Jasnikowski

2023

VSDU

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In modern conditions, the city brand represents a set of thoughts, feelings, and expectations that shape the territory's character, reputation, and value system. Creating a strong and recognizable brand for the city and region will ensure the growth of competitiveness and increase attractiveness for stakeholders, companies, tourists, and the population. The article aims to study the theoretical and applied principles of branding cities and territories as a component of their competitive development. The authors investigated the dynamics and features of scientific publications in the Scopus database on the topic of city branding using the Scopus Analytics toolkit, which allowed them to analyze the dynamics of publication activity and the main subject areas of research. The dynamics of the number of publications indicate a significant increase in scientific interest in the issues of branding cities and territories: compared to 2004, the number of publications has increased by more than thirty times. The analyzed subject areas of research testify to the dominance of the socio-economic direction of research, particularly social sciences, business, management and accounting, economics, econometrics and finance, and environmental sciences. As part of the study of scientific approaches to branding places and territories, the authors single out the key components of the system of its formation: place experience, place identity, place image, product offers, projected narratives and tourism. The systematization of branding strategies of cities and territories, which will ensure the competitive development of regions, made it possible to single out strategies for preserving the feeling of the city, developing iconic projects, organizing iconic events, developing the creative economy, and creating images of cities and territories through mass media. As part of the study of applied aspects of city branding, the authors studied successful examples of the implementation of branding in developed cities, particularly New York, Stockholm, and Dubai.

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Place branding as the development of thematic city digital era

Cited by 4 publications

References 4 publications

Branding Kota, Upaya Terstruktur atau Hanya Gagasan Konseptual: Evaluasi Terhadap Dokumen Perencanaan di Kota Bandung

Branding Kota, Upaya Terstruktur atau Hanya Gagasan Konseptual: Evaluasi Terhadap Dokumen Perencanaan di Kota Bandung

Toward contemporary city branding in the digital era: conceptualizing the acceptability of city branding on social media

City branding as a tool for developing the territory competitiveness

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