Placing a Hand in the Fire

Payne, Nathaniel; Campbell, Colin; Bal, Anjali; Piercy, Niall

doi:10.1177/0273475311410853

Cited by 50 publications

(11 citation statements)

References 74 publications

(92 reference statements)

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Digital oratory is a combination of conventional public speaking or oratory and digital platforms and tools. YouTube is a prominent platform for digital oratory (Payne et al, 2011). Researchers found that a good number of European (Bonsón et al, 2014) and Spanish companies ( Costa-Sánchez, 2017) are using the YouTube platform for promotional activities and customer engagement.…”

Section: Digital Oratorymentioning

confidence: 99%

Developing Self-Efficacy in Public Speaking Using Video and Digital Oratory on YouTube

Sharma

2022

Business and Professional Communication Quarterly

View full text Add to dashboard Cite

Digital communication and digital oratory have become an integral part of today’s workplace. This research discusses an innovative assessment tool that uses digital oratory and digital video along with YouTube to create opportunities for the students to develop self-efficacy in digital oratory and public speaking. The measurement of the effectiveness through a survey questionnaire displays that the assessment tool met its learning objectives. The assessment tool fostered self-efficacy in digital oratory and improved digital communication knowledge and skills. The article also discusses the challenges and recommendations for implementing this assessment tool in various contexts.

show abstract

Section: Digital Oratorymentioning

confidence: 99%

Developing Self-Efficacy in Public Speaking Using Video and Digital Oratory on YouTube

Sharma

2022

Business and Professional Communication Quarterly

View full text Add to dashboard Cite

show abstract

“…Furthermore, this integration promotes the learning of technical and theoretical knowledge related to consumer-generated advertising and virtual viral marketing. Results and implications are discussed (Payne et al, 2011)students were required to work within a team and create a spoof video, which was posted on YouTube. Students' success was partially determined by the number of views made of the particular video.…”

Section: Literature Reviewmentioning

confidence: 99%

The commodification of economic perspectives in Islamic Religious Education Studies on social media

et al. 2021

View full text Add to dashboard Cite

Economic empowerment in Indonesia is quite dynamically developing, this is also not free from the study of Islamic religious education on Islamic economics. Apart from this, researchers also used YouTube social media for review in this study. The formulation of the research problem is how to commodify an economic perspective in the study of Islamic religious education on social media. This study aims to analyze the commodification of economic perspectives in the study of Islamic religious education on social media. Researchers use a quantitative approach with a survey method where data will be taken from a predetermined population and sample and then a questionnaire to the respondent. The results of this study indicate that the commodification of YouTube content about the economy packaged in Islamic Religious Education affects the attitudes of YouTube users who watch the content. This is evidenced by conducting a regression test with the results that all ha received and accepted are declared good. In addition, economic empowerment in the perspective of Islamic religious education can also increase community economic empowerment and support the economic activities of the Indonesian people.

show abstract

“…Experiential learning enables more effective learning in the classroom (Granitz & Koernig, 2011;Hamer, 2000;Li, Greenberg, & Nicholls, 2007). Previous teaching innovations have adopted experiential learning tactics for digital marketing topics such as social media (Bacile, 2013), search engine optimization (Clarke & Clarke, 2014), and user-generated content (Payne, Campbell, Bal, & Piercy, 2011). However, there are limited resources for online advertising (Beard & Yang, 2011;Neale et al, 2009), specifically native advertising.…”

Section: Learning Objectivesmentioning

confidence: 99%