Planeamiento estratégico aplicado a las micro y pequeñas empresas en la Región Lima-Provincias, 2016

Paredes, José García; Espinoza, Jesús Jacobo Coronado

doi:10.51431/bbf.v7i3.433

Big Bang Faustiniano

2018

DOI: 10.51431/bbf.v7i3.433

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Planeamiento estratégico aplicado a las micro y pequeñas empresas en la Región Lima-Provincias, 2016

José García Paredes¹,

Jesús Jacobo Coronado Espinoza²

Abstract: Objetivo: Conocer el nivel de aplicación del planeamiento estratégico en las MYPES de la Región Lima-Provincias en el 2016. Material y Método: Estudio descriptivo, no experimental y transversal, se encuestó a una muestra de 367 MYPES utilizando el cuestionario y la entrevista, el instrumento para la toma de datos fue validado y confiable procedente del juicio de expertos y pruebas piloto. Resultados: El 20% de las MYPES aplican el planeamiento estratégico, principalmente las ubicadas en la franja costera. Conc… Show more

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2023

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Strategic planning and organizational culture

Chaman Bardalez,

Ramón Osorio,

Ríos Ríos

et al. 2023

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Introduction: The thesis “Strategic planning and organizational culture of Bodega y Viñedos Santa María S.A.C. of the district of Lunahuaná - Cañete 2021” highlights that strategic planning is a structured process through which an organization considers where it wants to go and how it is going to achieve it. Likewise, organizational culture is that culture (set of values, beliefs, and other representative characteristics of a group of people) that are reflected within an organization and that identify it as such.Objective: Determine how strategic planning is associated with the organizational culture of Bodega y Viñedos Santa María S.A.C. of the district of Lunahuaná - Cañete 2021.Method: Research with a quantitative approach, basic type, non-experimental cross-sectional design, and correlational level. The population was made up of 10 people from the company and the research sample was made up of the entire population. Two surveys were used: strategic planning and organizational culture, composed of 28 and 60 questions for each instrument, respectively, which were validated by expert judgment and reliability through Cronbach's alpha, respecting ethical considerations.Results: The results obtained consider that strategic planning is significantly associated with the organizational culture of Bodega y Viñedos Santa María S.A.C. of the district of Lunahuaná - Cañete 2021, because Spearman's Rho statistical test is 0.764, which according to the correlation analysis table is considered a very strong positive correlation. In relation to the dimensions: involvement, consistency, adaptability, and mission, with strategic planning it was found that they have a significant association.Conclusions: In conclusion, there is an association between both variables. Therefore, the implementation of strategic planning in micro and small businesses (MYPE) establishes the procedure to follow and the appropriate organizational culture contributes to the fulfillment of what is planned, allowing the continuous improvement of the company and the scope of business success.

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Strategic planning and organizational culture

Chaman Bardalez,

Ramón Osorio,

Ríos Ríos

et al. 2023

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Planeamiento estratégico aplicado a las micro y pequeñas empresas en la Región Lima-Provincias, 2016

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Strategic planning and organizational culture

Strategic planning and organizational culture

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