“…The low cost of products is currently a major barrier to designing and using products for longer (Cox, Griffith, Giorgi, & King, ). While evidence suggests that consumers exhibit preferences towards durable goods (Gnanapragasam, Cole, Singh, & Cooper, ), systems of production with planned (Satyro, Sacomano, Contador, & Telles, ) and perceived (Wieser and Tröger, ) obsolescence needs to be overcome . On the one hand designers can lack the expertise to create lighter or longer‐lasting products (Bakker, Wang, Huisman, & Den Hollander, ) whereas on the publics side shifts away from ownership of products to sharing schemes requires public acceptance of access‐based costs, yet consumers share concerns about risks and responsibilities of entering contract‐based agreements (Cherry & Pidgeon, ).…”