Planning and Development Strategy of Fishery Product Processing Business Based on Pesantren

Abstract

This study aims to determine the planning and development strategy of fishery product processing business based on pesantren at Situbondo Regency. The method used in determining the strategy is SWOT and QSPM methods. The results showed that alternative strategies based on the priority scale included (1) improving the quality of pesantren human resources, (2) improving the system and management of pesantren organization, (3) managing the market potential of pesantren, (4) developing the system of fishery product processing business is professionally, (5) developing the fishery processed products is superior based on pesantren, (6) strengthing the character and adaptability of pesantren, (7) improving the institutional performance of pesantren, (8) Building the cooperation access, (9) developing the system of sustainable fishery product processing business.