2021
DOI: 10.20944/preprints202101.0036.v1
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Planning and Marketing the City for Sustainability:the Madrid Nuevo Norte Project

Abstract: Madrid Nuevo Norte (Madrid New North) is an urban redevelopment program applied in the city of Madrid in Spain. In relevance with this, the aim of this paper is twofold: firstly, the project examines if Nuevo Norte project is aligned with the principles of sustainability. Secondly, the paper investigates the impact of Nuevo Norte on the application of city marketing strategies in Madrid. For that purposes, questionnaires were distributed through Internet in 122 urban developers and planners located in the Span… Show more

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Cited by 3 publications
(1 citation statement)
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“…Criticism has been voiced, questioning the economic viability of both nuclear and renewable energy sources (Korea Economic Research Institute, 2021). The importance of tailoring solutions to local contexts in pursuing development project (Metaxas et al, 2023) underscores the need for precise cost estimates in Korean setting, essential for reconciling the divergent narratives surrounding these pivotal energy sources on the path to carbon neutrality.…”
Section: Introductionmentioning
confidence: 99%
“…Criticism has been voiced, questioning the economic viability of both nuclear and renewable energy sources (Korea Economic Research Institute, 2021). The importance of tailoring solutions to local contexts in pursuing development project (Metaxas et al, 2023) underscores the need for precise cost estimates in Korean setting, essential for reconciling the divergent narratives surrounding these pivotal energy sources on the path to carbon neutrality.…”
Section: Introductionmentioning
confidence: 99%