“…2 The 'plant-based' market is big business, but it is not solely fuelled by vegans, with increasing numbers of people taking up flexible diets on environmental and health-based grounds.Amid this surge, it is not surprising that geographers have become interested in veganism as a growing social, political, and economic force. Veganism has recently been brought into conversations on agriculture (Pendergrast, 2016), ecology (Best, 2014), economy (Sexton et al, 2022, and climate discourse (Sanford & Lorimer, 2022) as readily as it is into cultural and social geographies (McGregor et al, 2023). Previously, veganism had been taken up in anarchist geographies and social movement studies, with a rich history in Sociology (Cherry, 2021;Taylor & Sutton, 2018;Wrenn, 2015).…”