Structural, morphological and spectroscopic characterization of the Eu 3+-doped Y 2 (MoO 4) 3 red phosphor incorporated with Au nanoparticles (Au NPs) synthesized via Pechini's method is reported in the present study. In order to evaluate the Au NPs and Eu 3+ ions influence on the molybdate structure, the Y 2 (MoO 4) 3 , Y 2 (MoO 4) 3 :Eu 3+ , Y 2 (MoO 4) 3 /Au and Y 2 (MoO 4) 3 :Eu 3+ /Au samples were produced and fully investigated. All samples obtained at relatively low temperature, i.e., 650°C, show molybdate as the unique phase with high crystallinity assisted by both Eu 3+ ions and Au NPs. Water molecules detected in the molybdate structure probably are distorting MoO 4 , YO 6 and EuO 6 polyhedra similarly to the Au NPs incorporated in the same lattice. These Au NPs are spherical-shaped with a diameter near to 46 nm and they are located on the molybdate particle surface. The Eu 3+-doped phosphors, with or without the presence of Au NPs, exhibit intense red luminescence characteristic of the Eu 3+ ion inserted in low-symmetry sites. However, the Au NPs increase the radiative emission rate and absolute quantum yield of the Eu 3+ 5 D 0 emitter state due to the excitation field enhancement caused by the local surface plasmon resonance absorption effect of gold nanoparticles, which was confirmed by diffuse reflectance measurements. Finally, the Eu 3+ quantum efficiency enhancement to 92% played by the gold nanoparticles and the high red color purity qualify the obtained phosphor for photonic applications.