What is Plasmonic Catalysis? Plasmon-excitation-mediated chemistry, which is a rapidly growing field, is founded on a simple principle: the excitation of the localized surface plasmon resonance (LSPR) of metal nanoparticles triggers chemical reactions on the surfaces of the nanoparticles. [1][2][3][4] Early examples of plasmon-excitation-driven nanoparticle synthesis 5,6 and hotelectron-driven chemical reactions induced by ultrashort pulse excitation of metal nanoparticles 7 can be thought of as precursors to the findings of direct photocatalysis by plasmonic nanoparticles 3 , which is the focus of this Viewpoint. The field in its current state was, in large part, invigorated by a 2011 paper, 8 which showed that the excitation of the LSPR of Ag nanoparticles by continuouswave (CW), visible-frequency light triggered the dissociation of adsorbed O2. The O . atoms thus produced were utilized for industrially relevant oxidation reactions such as those of propylene and ethylene, which would have otherwise required high-temperature and -pressure conditions to proceed at appreciable rates. 8,9 In the absence of visible-light excitation, the bond dissociation and oxidation reactions proceeded at appreciably low rates, which indicated that plasmonic excitation enhanced the rates of these chemical reactions. The phenomenon is, therefore, termed as plasmonic catalysis or plasmonic photocatalysis. Another classic example of plasmonic catalysis involves the dissociation of H2 to H . on Au nanoparticles under visible-light excitation of the LSPR. 10,11 While a detailed electronic description of these phenomena is still being worked out, one proposed mechanistic picture is that the decay of the LSPR by Landau collisionless damping and electronelectron scattering in the metal results in the intraband (or interband) excitation of an sp-band (or d-band) electron 12 to a state above the equilibrium Fermi level of the metal. The kinetic energy of one or more such hot electrons is transferred to an adsorbate, such as O2, by electron-adsorbate scattering resulting in the nonthermal vibrational excitation of a bond in the adsorbate. 1,8 The excited adsorbate is then much more likely to undergo bond dissociation than one would expect from the equilibrium temperature. It must be noted that for adsorbates that form strong electronic admixtures with states of the metal, 13,14 such electron-adsorbate scattering can take place