Many recent results in imperfect information games were only formulated for, or evaluated on, poker and poker-like games such as liar's dice. We argue that sequential Bayesian games constitute a natural class of games for generalizing these results. In particular, this model allows for an elegant formulation of the counterfactual regret minimization algorithm, called publicstate CFR (PS-CFR), which naturally lends itself to an efficient implementation. Empirically, solving a poker subgame with 10 7 states by public-state CFR takes 3 minutes and 700 MB while a comparable version of vanilla CFR takes 5.5 hours and 20 GB. Additionally, the public-state formulation of CFR opens up the possibility for exploiting domain-specific assumptions, leading to a quadratic reduction in asymptotic complexity (and a further empirical speedup) over vanilla CFR in poker and other domains. Overall, this suggests that the ability to represent poker as a Bayesian extensive game played a key role in the success of CFR-based methods. Finally, we extend public-state CFR to general extensive-form games, arguing that this extension enjoys some -but not all -of the benefits of the version for sequential Bayesian games.