Playing games: advancing research on online and mobile gaming consumption

Seo, Yuri; Dolan, Rebecca; Buchanan‐Oliver, Margo

doi:10.1108/intr-04-2019-542

Cited by 24 publications

(14 citation statements)

References 16 publications

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“…As the gaming industry outperforms the film and music industries, its business potential is well‐understood (Seo et al, 2019). Notwithstanding, there is a need to consider the wellbeing of users alongside the substantial entertainment potential of gaming platforms.…”

Section: Synthesis and Implicationsmentioning

confidence: 99%

Freedom and giving in game streams: A Foucauldian exploration of tips and donations on Twitch

Yoganathan

Osburg

Stevens

2021

Psychology and Marketing

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Twitch is a full‐fledged marketplace for game consumption, where gameplay is live streamed by players for the benefit of viewers/followers. Using Foucault's notions of freedom as a practice, we provide a psychosocial understanding of game stream engagement, and especially, user motivations for tipping streamers or donating to charity (i.e., “giving”). Following a netnographic approach, we analyse contributions to a large online forum and data gathered from 15 focus groups. We find that giving arises as an outcome of users exercising their freedom, whilst negotiating personal difficulties, for social gratification (e.g., status among peers), self‐determination (i.e., feeling control over one's life), and self‐extension (i.e., feeling affinity with others to achieve ideal self). By providing opportunities for self‐extension and self‐determination, which lead to better connectivity and stronger community support compared to social media, Twitch enables users to “give freely” (i.e., without obligation or compunction). Consequently, Twitch offers scope for more effective and mutually beneficial means of fundraising than traditional nonprofit marketing strategies, particularly by reaching younger target groups. Ultimately, the paper integrates three widely used theories under one (Foucauldian) metatheoretical perspective and highlights the central role of freedom in understanding game stream user engagement. Practical implications for nonprofit fundraising are also considered.

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Section: Synthesis and Implicationsmentioning

confidence: 99%

Freedom and giving in game streams: A Foucauldian exploration of tips and donations on Twitch

Yoganathan

Osburg

Stevens

2021

Psychology and Marketing

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“…There has been a rapid increase in the popularity of video games. Video games have provided entertainment for children and adults alike (Allaire et al , 2013; Seo et al , 2019). With applications to download and install, video games have become one of the most accessible forms of entertainment in the modern era (Hamari et al , 2019).…”

Section: Introductionmentioning

confidence: 99%

Using the playful consumption experience model to uncover behavioral intention to play Multiplayer Online Battle Arena (MOBA) games

Abbasi¹,

Rehman

Fayyaz

et al. 2021

DTA

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PurposePlaying video gaming is one of the most popular forms of leisure activities. This study looks into a specific video game genre, under the category of Multiplayer Online Battle Arena (MOBA) games. The purpose of this research is to investigate the factors that lead to the consumption of MOBA games. Three factors, imaginal, emotional and sensory experiences, are investigated through an integration of the hedonic consumption model, Technology Acceptance Model (TAM) and Uses and Gratification Theory (UGT).Design/methodology/approachThe study analyses a sample of 292 MOBA game players using the PLS-SEM model. The study comprises two stages; in the first stage, an estimation model was used to test the constructs' quality and legitimacy. In the second stage, we assessed the theoretical model to test the relationship between the principle constructs.FindingsThe study found that factors related to emotional experiences, namely enjoyment, emotional involvement, and arousal, led to greater intention to play MOBA games. Similarly, two factors related to imaginal experiences, escapism and role projection, also positively impacted while fantasy carried a negative impact. The study also found that sensory experiences had a significant positive impact on the intention to play MOBA games. Lastly, a positive correlation was also found between the intention to use and usage behavior in MOBA games.Originality/valueThis study contributes to the theoretical understanding of the playful-consumption experiences of pleasure-oriented information systems (I.S.) that is MOBA games that derive behavioral intention to play MOBA games, which in turn determines the usage behavior of MOBA players. The study also incorporates the uses and gratification theory to uncover the needs and experiences that trigger MOBA games' behavioral intention and its further impact on gamers' usage behavior. The study also presents useful insights for game developers and other relevant stakeholders in game development.

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“…Currently, video games are considered the fastest growing leisure market (Chatfield, 2011) and have already become among the most ubiquitous symbols of the contemporary popular culture (Seo et al , 2019). The current estimations suggest that half of the population in Western countries appears to play video games (Muriel and Crawford, 2018).…”

Section: Introductionmentioning

confidence: 99%

Towards a unified theory of toxic behavior in video games

Kordyaka

Jahn

Niehaves

2020

INTR

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PurposeToxic behavior in multiplayer video games diminishes the potential revenue of gaming companies by spreading a bad mood, negatively affecting game play, and subsequently leading to the churn of players. However, research investigating why toxic behavior occurs is still scarce. To address this issue, this study disjunctively tests three different theoretical approaches (social cognitive theory, theory of planned behavior, and online disinhibition effect) to explain toxic behavior and propose a unified theory of toxic behavior.Design/methodology/approachIn total, 320 respondents participated in a questionnaire study. This study analyzes the data with covariance-based statistics (i.e. regression analysis and structural equation modelling), and the approach is twofold. First, the hypotheses of three theories are disjunctively tested. Second, a unified theory of toxic behavior is proposed.FindingsThe results of this study indicate that online disinhibition best explains toxic behavior, whereby toxic behavior victimization, attitude, and behavioral control also play an important role.Research limitations/implicationsThe findings of this study offer an opportunity to better understand a contemporary and especially meaningful form of negative behavior online.Practical implicationsTo maintain revenue and popularity, the computer game industry can use the findings of this study to prevent and better address toxic behavior and its negative consequences.Originality/valueToxic behavior among video game players is a relatively new and unexplored phenomenon; therefore, this study makes a valuable contribution to the research field by testing the explanatory power of three theoretical approaches and proposing a unified theory of toxic behavior.

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Playing games: advancing research on online and mobile gaming consumption

Abstract: INTR 29,2In summary, we hope that this paper and the special issue, with its emphasis on online and mobile gaming, will offer new insights for researchers and practitioners who are interested in the advancement of research on computer games consumption.

Cited by 24 publications

References 16 publications

Freedom and giving in game streams: A Foucauldian exploration of tips and donations on Twitch

Freedom and giving in game streams: A Foucauldian exploration of tips and donations on Twitch

Using the playful consumption experience model to uncover behavioral intention to play Multiplayer Online Battle Arena (MOBA) games

Towards a unified theory of toxic behavior in video games

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