“…For example, researchers have discovered that the process of "the projectification of academia" (Ylijoki, 2016, Abstract) and increased dependence on third-party research funding negatively impact the chances of female academics securing funding for their projects (Ahlqvist et al, 2015;Herschberg, 2018). The increasing global corporatization and commodification of HEIs, the reframing of students as customers, and the growing importance of student evaluations have a growing impact on the career advancement of faculty (Ashencaen Crabtree & Shiel, 2019;Dobija et al, 2019;Kloot, 2004;Probert, 2005), with discriminatory results for female staff (MacNell et al, 2015). Ashencaen et al (2019) observe that students expect male instructors to be objective and female instructors to be warm and possess good interpersonal skills.…”