This study discusses the gendered nature of the transformation of academic work, which has been accelerated by the COVID‐19 pandemic. We collected empirical material in spring 2020, at the peak of the pandemic, via 28 interviews with academics in Poland. The results illustrate the far‐reaching and lasting impacts of the pandemic on academia that reinforce existing gender inequalities and bring new ones. The study also reveals the invisible academic work, which is performed mostly by female faculty. This work, neither recognized nor rewarded in the course of women's academic careers, deepens the gendered organization of work in higher education institutions.

This study provides new insights into how local governments (LGs) manage pandemic-related crisis communication with citizens on their social media (SM) profiles. We analyze over 3000 posts published on SM profiles of selected LGs in Poland to get insights on rhetorical communication strategies during the COVID-19 pandemic. We document LGs as they go beyond the simple transmission of information to citizens and use SM in an engaging and educational manner. We found three types of rhetorical strategies and their resonance with the public. Our analysis suggests that LGs are likely to apply the Together communication strategy, which is the most engaging.

Purpose Drawing on Putnam’s concept of social capital, this study aims to examine the oral life histories of women on management boards. It explores how the bridging and bonding forms of social capital are created and used to advance women’s careers to reach top management positions on corporate boards. Design/methodology/approach This study is both explorative and interpretive. A total of 30 semi-structured interviews were conducted with female board members of Polish companies to gain access to their life histories. Findings Women develop social capital to advance their careers. However, they mainly focus on bonding capital, which allows them to sustain relationships within their inner circle. Bridging capital, which extends relationships to advance women’s careers, is often overlooked if not neglected. It seems it is usually an external shock when women understand the importance of bridging capital. Practical implications This study provides a better insight into how bridging and bonding capital help and/or distract women from reaching top managerial positions. It has potential policy-making implications for promoting women to leadership positions. The study results can guide organizations in providing equal opportunities for employees. Originality/value This study builds on previous research regarding the accumulation of human and social capital by board members. It encourages academics and practitioners to critically consider the relationship between bonding and bridging capital and the promotion of women to top management positions. This study provides access to a field of Central and Eastern European countries.

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Mężczyźni i kobiety są postrzegani różnie, a co za tym idzie, ich marki osobiste mogą być kreowane i prezentowane w inny sposób. Pytanie, czy występują różnice w procesie kreowania marki osobistej przez liderów i liderki, pozostaje bez odpowiedzi [Górska 2021]. Odwołując się do zaobserwowanej luki badawczej, autorki podejmują próbę odpowiedzi na następujące pytania badawcze: Jakie różnice występują w procesie kształtowania marek osobistych przez kobiety i mężczyzn na stanowiskach CEO? W jaki sposób kobiety i mężczyźni na stanowiskach CEO budująmarkę osobistą z wykorzystaniem mediów? Niniejszy artykuł ma charakter eksploracyjny, a jego celem jest identyfikacja różnic w sposobachkształtowania marki osobistej CEO przez kobiety i mężczyzn. Rozpoczniemy od omówienia literatury przedmiotu oraz różnic w postrzeganiu kobietoraz mężczyzn w sytuacjach zawodowych i prywatnych, koncentrując się przede wszystkim na marce osobistej liderów, liderek i prezesów oraz prezesek. Następnie przedstawimy wstępne wyniki badania pilotażowego, a wnioski omówimy w kontekście wcześniejszych ustaleń. W ostatniej części zaprezentujemy zalecenia dotyczące przyszłych badań i omówimy ograniczenia. (fragment tekstu)